Content Marketing Manager

🕒 October 6

🇺🇸 United States – Remote

💵 $95k - $110k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

✍️ Content Marketing Manager

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Buildout

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2016

💼 Consulting

📣 Marketing

🏠 Real Estate

Consulting • Marketing • Real Estate

Buildout is a technology company that specializes in providing comprehensive commercial real estate (CRE) software solutions. Their platform offers tools for deal management, CRM, marketing, and transactions designed to help commercial real estate brokers find, win, and close more listings. Buildout leverages AI and integrative technologies to enhance CRM, streamline marketing processes, and enable efficient property data analytics, ensuring brokers can operate their businesses more effectively and with greater insight.

📋 Description

• Help develop and execute content strategy aligned to company priorities, ICPs, product launches, and revenue goals • Identify high-value topics and perspectives from customer insights, product knowledge, market trends, and internal expertise • Manage the editorial roadmap across channels, audiences, and buyer-journey stages • Write and edit thought leadership, articles, customer stories, email, social, webinar, sales-enablement, and website content • Determine the best written, visual, interactive, video, or social format for each idea • Create lightweight visual assets independently and partner with designers or outside agencies on larger projects • Use AI for research, ideation, outlining, drafting, editing, repurposing, creative development, and distribution • Develop repeatable AI-assisted workflows and experiment with emerging AI tools • Apply editorial and creative judgment to improve AI-generated content • Partner with SEO and growth teams to improve traditional search and AI-driven discoverability • Use search, customer, competitive, and performance data to identify content opportunities • Optimize and refresh existing content based on performance and changing search behavior • Build content ecosystems around topics rather than standalone assets • Partner with Demand Gen to turn high-performing content into campaigns and pipeline opportunities • Work with Sales to create content that starts conversations, educates prospects, and moves deals forward • Measure content performance across engagement, traffic, conversion, influenced pipeline, and other metrics • Continuously test, learn, refresh, and improve the content portfolio • Collaborate with product marketing, demand generation, sales, subject-matter experts, and leadership • Report to Jennifer Hopkins, CMO

🎯 Requirements

• 3+ years of experience in B2B content marketing, editorial, brand, or a related marketing role • Excellent writing and editing skills • Ability to make complex subjects clear, interesting, and compelling • Experience creating content for a defined B2B audience or ICP • Comfortable interviewing customers, executives, and subject-matter experts • Working knowledge of SEO and modern content discovery • Hands-on experience using generative AI tools in a professional workflow • Comfortable creating basic visual assets and social creative independently • Strong organizational skills and ability to manage multiple projects while maintaining quality • Curious, collaborative, and comfortable in a fast-moving environment • Ability to balance strategy with execution • Experience using tools such as Canva, Figma, Adobe, or AI-powered creative tools • Must be authorized to work lawfully in the United States • Must not require sponsorship for an employment-based visa status

🏖️ Benefits

• 2 medical plans to choose from • 100% coverage of employee dental and vision insurance premiums • HSA seed • Company-paid STD and LTD insurance • Company-paid life insurance • Telemedicine • Wellness benefit of $400/year • Flexible PTO • 14 paid company holidays • Paid parental leave • Give back days • 401(k) with 4% company match and immediate vesting • Fully remote work culture • Monthly remote work reimbursement of $600/year • Annual, in-person company kickoff • Challenging problems with a supportive team invested in growth and development • Quirky culture encouraging employees to bring their whole selves to work