Paid Social Lead

🔥 11 minutes ago

🇨🇦 Canada – Remote

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Forbes Advisor

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1917

🛡️ Insurance

💼 Consulting

✈️ Travel

Insurance • Consulting • Travel

Forbes Advisor is an online consumer finance and product advice platform operated by Forbes Media. It provides independent news, reviews, comparisons, guides and calculators across personal finance topics — including credit cards, banking, mortgages, loans, insurance, investing, taxes and cryptocurrency — to help consumers make informed financial decisions. The site monetizes through advertising, sponsored placements and affiliate partnerships while maintaining an editorial team that produces analysis, rankings and how-to content.

📋 Description

• Define and execute the Paid Social marketing strategy roadmap • Build a high-performing Paid Social team to deliver revenue and profit targets • Lead deployment and optimization of campaigns across Meta, TikTok, YouTube, and other paid social platforms • Collaborate with stakeholders across global offices to align with business goals • Conduct competitor research to identify promising products and services in the paid social affiliate space • Improve marketing opportunities across business verticals using performance marketing practices • Design workflows and guides to upskill the Paid Social team • Build relationships with affiliate partners • Guide tracking, reporting, and automation requirements with internal teams • Improve landing-page experience and conversion rates through A/B testing • Report strategy roadmap updates to the Leadership Team • Conduct performance reviews and support direct reports' career development

🎯 Requirements

• 6+ years of experience in performance marketing on Paid Social platforms in a data-driven environment • Fluency in ad serving technologies, platforms, and tools • Excellent quantitative and analytical abilities • Experience in Affiliate Marketing and/or LeadGen • Ability to build and lead a high-performing team • Strong communication, organizational, and collaboration skills • Experience with A/B testing, optimization, and constant iteration • Proficient with Excel • Entrepreneurial mindset and problem-solving ability

🏖️ Benefits

• Equal employment opportunities and non-discrimination protections • Compensation and training covered under equal employment policy