Marketing Strategist, YouTube

🔥 11 minutes ago

🌐 Poland, Brazil, +3 more countries – Remote

🇵🇱 Poland – Remote 🇧🇷 Brazil – Remote 🇨🇦 Canada – Remote 🇪🇸 Spain – Remote 🇺🇸 United States – Remote

💵 $70k - $95k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 4%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Foundation Marketing

WebsiteLinkedInAll Job Openings

11 - 50 employees

📣 Marketing

🤝 B2B

☁️ SaaS

Marketing • B2B • SaaS

Foundation Marketing is a specialized marketing agency that helps B2B technology and SaaS companies build AI-era visibility and demand. They focus on Generative Engine Optimization (GEO) to ensure brands are cited and recommended by large language models and other AI systems, and combine technical SEO, content creation, digital PR, LLM advertising, paid media, and distribution (including Reddit, YouTube, and earned channels) to drive pipeline and measurable ROI. Foundation serves AI companies, martech, cybersecurity, developer tools, data & analytics, professional services, manufacturing, and higher-education enterprise technology clients.

📋 Description

• Develop and execute comprehensive, data-driven YouTube strategies aligned with client objectives and pipeline goals • Analyze YouTube Analytics, VidIQ data, retention curves, search and suggested traffic, and LLM citation trends to uncover strategic opportunities for channel growth • Own packaging strategy across accounts, including titles, thumbnails, hooks, descriptions, chapters, and Shorts • Source, vet, and brief on-camera talent and creators who fit each client’s audience and category • Lead collaborative planning sessions with GEO/SEO, Creative, and production teams, including internal and external partners • Conduct recurring channel audits, identify growth gaps, and recommend improvements • Build scalable frameworks, playbooks, and documentation to standardize strategy execution across accounts • Use AI tools for research, scripting support, and optimization to reduce production time and cost without sacrificing quality • Present strategic findings, performance outcomes, and recommendations to clients and internal stakeholders • Mentor junior strategists • Maintain alignment between video initiatives and broader digital marketing and business KPIs • Track channel KPIs, qualified traffic, pipeline, conversions, delivery quality, client satisfaction, and workflow efficiency

🎯 Requirements

• 5+ years in YouTube strategy, video content strategy, or channel growth • B2B or SaaS experience strongly preferred • Proven success growing YouTube channels or video programs that achieve measurable business outcomes • Advanced analytical and reporting skills using tools such as YouTube Studio, VidIQ or TubeBuddy, Google Analytics, Google Search Console, Ahrefs, and HubSpot • Familiarity with AI visibility platforms such as Profound is a plus • Experience managing video production ecosystems, including scripting, creators, editors, and outside production partners • Clear written and verbal communication • Ability to translate complex insights into clear, persuasive narratives • Exceptional ability to present and deliver consultative value to clients and stakeholders, focusing on evidence and structured recommendations

🏖️ Benefits

• Variable compensation: team performance bonus • Company-wide profit-sharing • Full-time schedule, Monday to Friday, approximately 40 hours/week • Full Remote