Senior Product Marketing Manager

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🕒 August 7

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GameChanger

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2016

⚽ Sports

☁️ SaaS

📱 Media

Sports • SaaS • Media

GameChanger is a sports technology company that provides a comprehensive app for live video streaming, scorekeeping, and team management for various sports including baseball, softball, basketball, football, volleyball, soccer, and lacrosse. The platform offers advanced scorekeeping features, in-app messaging, lineup sharing, and live streaming capabilities, making it a robust tool for coaches and fans alike. With its GameChanger Film Room and Streaming Kits, the company allows family and fans to never miss a moment of the action by following games in real-time from anywhere. GameChanger is a part of the DICK'S Sporting Goods family and partners with major sports organizations to enhance youth sports experiences. The app also features a content hub for company news and feature releases, and it promotes ease of use for coaches, players, and fans through its user-friendly interface and detailed insights.

📋 Description

• Define and execute go-to-market strategy for the assigned product area, including segmentation, cross-functional alignment, and quarterly and annual planning • Identify gaps in user, industry, and competitive knowledge and lead research to surface opportunities • Own product positioning and messaging across segments • Partner with Product Managers, Product Designers, and Data & Analytics throughout product development • Bring customer, competitive, and market insights into roadmap discussions and influence product direction and user experiences • Drive feature adoption through marketing channels, partnerships, and go-to-market motions • Measure go-to-market effectiveness across launches and adoption campaigns • Identify gaps and lead iterative improvements to strategy and execution • Report to the Director of Product Marketing within the Commercial organization

🎯 Requirements

• 5+ years of product marketing experience in B2C within high-growth companies • Experience bringing new products or features from 0→1, including positioning, go-to-market strategy, and process creation • Experience launching new products, business lines, or customer experiences from concept through adoption • Experience with consumer subscription products, mobile applications, creator/community platforms, sports technology, or consumer technology businesses • Ability to translate user insights, market context, and product vision into positioning, messaging, and go-to-market plans • Strong communication, executive presence, and influencing skills • Ability to build trust and manage cross-functional relationships with internal stakeholders and external partners • Comfort operating in ambiguity and building structure in evolving product areas • Data-informed approach with experience using customer insights, experimentation, and performance metrics • Bachelor's degree required • Candidates must be based in the United States; the company is unable to hire in AK, DE, HI, IA, LA, MS, MT, OK, or SC • Legally authorized to work in the United States • Preferred: background in sports technology • Bonus: deep understanding of basketball

🏖️ Benefits

• Work remotely throughout the US or from the modern office in Manhattan, NY • Unlimited vacation policy • Paid volunteer opportunities • Technology stipend of $4,000 every 2 years • WFH stipend of $500 annually • Monthly physical, mental, wellness and learning stipend through Holisticly • Monthly lifestyle stipend through Fringe • Full health benefits: medical, dental, vision, prescription, FSA, HRA, HSA, and family/dependent coverage • Traditional and Roth 401(k) plans through Vanguard with immediate company match • Basic, supplemental, and dependent life insurance • Short-term and long-term disability leave • Company-paid parental leave: up to 20 weeks for birthing parents and up to 12 weeks for non-birthing parents • Family-building benefits through Progyny • DICK'S Sporting Goods and family-of-brands teammate discount • Incentive and equity as part of the total compensation package for eligible roles