Vice President, Marketing

Job not on LinkedIn

🕒 6 days ago

🇺🇸 United States – Remote

💵 $200k - $240k / year

⏰ Full Time

🔴 Lead

👔 Vice President

👻 Ghost score 0%

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Genea

WebsiteLinkedInAll Job Openings

201 - 500 employees

🏥 Healthcare

🧬 Biotechnology

Healthcare • Health • Biotechnology

Genea is

📋 Description

• Own and develop Genea's brand strategy, positioning, and identity • Lead the in-progress brand refresh through a modernized website and content system • Lead channel and partner marketing through integrators, resellers, and technology partners • Drive co-marketing, partner enablement, MDF/co-op programs, and a partner advisory board • Orchestrate marketing across sell-through and sell-to go-to-market motions • Set strategy for field and industry events, including ISC West, a partner conference, and a technology-partner showcase • Own product marketing and go-to-market for product and channel launches, including sales enablement and messaging • Guide demand generation and campaigns supporting net-new logo growth with Sales and BDR • Partner with Sales to report on marketing-sourced and marketing-influenced pipeline • Help build account-level ABM reporting suited to a channel model • Bridge marketing's reporting and martech stack until a dedicated RevOps function matures • Lead, mentor, and grow the marketing team • Build a collaborative, high-accountability culture • Own the marketing budget and ROI reporting • Oversee hiring, development, performance management, and organizational design

🎯 Requirements

• Deep, hands-on channel marketing expertise • Experience marketing through a sell-through/channel two-tier distribution model and directly to end users • 10-12+ years of progressive B2B marketing experience • Brand-building leadership, including leading brand refreshes and modernizing positioning and identity • Partner marketing experience, including co-marketing, partner enablement, and MDF/co-op programs • Understanding of field and industry events as brand and pipeline drivers • Product marketing and launch experience, including sales enablement and messaging • Fluency in ABX marketing operations and attribution using Salesforce • Proven people leadership building, mentoring, and scaling marketing teams • Executive presence and credibility to influence a leadership team • Willingness to travel approximately 25% • Commercial awareness of how marketing supports revenue • Ability to combine strategic thinking with hands-on execution • Ability to influence without authority and align cross-functional stakeholders • Strong communication and storytelling skills • Comfort with ambiguity and building structure • Passion for and proven track record of AI-enabled marketing and execution • Must meet United States employment eligibility requirements; Genea participates in E-Verify

🏖️ Benefits

• Competitive benefits • 401k matching • PTO • 100% paid parental leave • Remote work options • Development/training opportunities • Medical, dental, and vision insurance • Flexible spending accounts (FSA) • Life insurance • Accidental death and dismemberment (AD&D) insurance • Long-term disability (LTD) coverage • 401(k) retirement savings plan