Lead, Community Growth Marketing Manager

🕒 5 days ago

🌐 United States, Canada – Remote

🇺🇸 United States – Remote 🇨🇦 Canada – Remote

💵 $139.2k - $235.2k / year

⏰ Full Time

🟠 Senior

📈 Growth Marketing

👻 Ghost score 0%

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• Open for 5 days.
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GitLab

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2014

💼 Consulting

📣 Marketing

🤖 Artificial Intelligence

💰 Secondary Market on 2020-11

Consulting • Marketing • Artificial Intelligence

GitLab is the most comprehensive AI-powered DevSecOps platform, offering tools for automated software delivery, security, and compliance throughout the software development lifecycle. It provides solutions across areas such as AI-assisted development, continuous integration/continuous deployment (CI/CD), source code management, and vulnerability management. GitLab aims to simplify and accelerate software delivery by uniting development, security, and operations on a unified platform. It is particularly recognized for its AI code assistants and has been named a leader in the Gartner Magic Quadrant™ for DevOps Platforms, making it a preferred choice for many enterprises.

📋 Description

• Shape SELF's strategy and growth plans to attract the right audiences and strengthen engagement and advocacy • Lead programming and audience experience for SELF events and chapters, including purpose, format, agenda, speakers, and follow-up • Partner with program operations and event teams on logistics and delivery • Design the full member experience, including automated journeys and cross-functional workflows • Connect invitations, onboarding, event follow-up, ongoing engagement, and reporting so programs scale without losing personalization • Build SELF's annual programming and marketing calendar • Coordinate community experiences with GitLab's broader campaigns, launches, field activities, and marketing priorities • Use AI to automate workflows, understand member feedback, personalize content, and support decision-making while reviewing outputs and handling member data responsibly • Partner with Sales and Customer Success to identify priority accounts and customer champions • Build paths for members, speakers, and peer leaders to join and contribute to community programs • Collaborate with executive teams, cross-functional partners, and external community partners • Track, measure, and iterate on membership growth, event participation and quality, activation, retention, satisfaction, priority-account engagement, and advocacy

🎯 Requirements

• Experience building or scaling communities, membership programs, or peer networks • Ability to turn strategy into a clear growth plan, annual programming and marketing calendar, and coordinated member journey • Understanding of how community, customer engagement, advocacy, and account growth reinforce one another • Experience partnering closely with sales teams to identify priority accounts and customer champions and engage them in relevant programs • Experience planning and delivering both virtual and in-person events, including community events • Ability to connect audience selection, programming, speaker engagement, and follow-up to member value and measurable outcomes • Familiarity with lifecycle marketing, marketing automation, CRM systems, web analytics, or campaign measurement • Strong cross-functional collaboration and writing skills • Ability to use member research, event feedback, engagement data, and marketing results to make decisions and improve programs • Sound judgment and ability to balance ownership of SELF with marketing support for other community programs • Team members are expected to incorporate AI into their daily workflows

🏖️ Benefits

• Benefits to support your health, finances, and well-being • Flexible Paid Time Off • Team Member Resource Groups • Equity Compensation & Employee Stock Purchase Plan • Growth and Development Fund • Parental Leave

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