Principal Product Marketing Manager, Competitive

🕒 October 1

🌐 United States, Canada – Remote

🇺🇸 United States – Remote 🇨🇦 Canada – Remote

💵 $168k - $285.6k / year

⏰ Full Time

🔴 Lead

🎁 Product Marketing

👻 Ghost score 0%

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GitLab

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2014

💼 Consulting

📣 Marketing

🤖 Artificial Intelligence

💰 Secondary Market on 2020-11

Consulting • Marketing • Artificial Intelligence

GitLab is the most comprehensive AI-powered DevSecOps platform, offering tools for automated software delivery, security, and compliance throughout the software development lifecycle. It provides solutions across areas such as AI-assisted development, continuous integration/continuous deployment (CI/CD), source code management, and vulnerability management. GitLab aims to simplify and accelerate software delivery by uniting development, security, and operations on a unified platform. It is particularly recognized for its AI code assistants and has been named a leader in the Gartner Magic Quadrant™ for DevOps Platforms, making it a preferred choice for many enterprises.

📋 Description

• Own GitLab's competitive positioning for AI and agentic software development end to end • Conduct primary landscape analysis and assess competitive tools and developer-level perceptions • Convert competitive signals into positions and actions within days • Advise Product on roadmap sequencing based on competitive movement, evidence, and recommendations • Build competitive assets, plays, objection handling, and sales motions against named competitors • Measure the impact of competitive sales motions on win rates • Partner with Growth and Campaigns on competitor displacement campaigns and pipeline contribution • Brief Investor Relations, industry analysts, sales, and executive leadership on the competitive landscape • Define GitLab's differentiated position against AI-native entrants competing for the SDLC • Publish thought leadership on agentic development • Assess new entrants and share market-shaping insights across the company • Shape partnership strategy based on competitive footing • Arm executives with competitive narratives for customer and board conversations • Raise the competitive bar across the Product Marketing Manager team • Report to the Senior Director, Product & Solutions Marketing

🎯 Requirements

• Proven impact at the organizational and industry level • Deep domain expertise in SDLC, DevSecOps, and agentic software development • Track record of driving competitive positioning with measurable win-rate impact • Fluency in the AI/agentic coding landscape and competitor exposure areas • Established thought leadership with industry recognition, including speaking, publications, or advisory roles • Experience briefing executives, investor relations, and industry analysts • Ability to form and articulate a clear point of view quickly despite incomplete information • Strong communication skills to translate complex technical concepts into clear narratives • Practical experience using AI tools within your workflow • Self-directed, data-driven mindset using win/loss insights to guide strategy • Ability to travel if needed and comply with the company's travel policy

🏖️ Benefits

• Benefits to support your health, finances, and well-being • Flexible Paid Time Off • Team Member Resource Groups • Equity Compensation & Employee Stock Purchase Plan • Growth and Development Fund • Parental Leave • Remote work