Freelance Operational Marketing Director

Job not on LinkedIn

🕒 August 8

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

👻 Ghost score 23%

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🗣️🇫🇷 French Required

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Logo of Golden Hire

Golden Hire

1 - 10 employees

💼 Consulting

📣 Marketing

🎯 Recruiter

Consulting • Marketing • Recruitment

Golden Hire is an accomplished recruiting and placement firm specializing in building sales, marketing, and technical support teams for start-ups and pre-IPO companies. The company provides tailored recruiting services to employers and long-term career partnership and placement support for job seekers, focusing on strong fit and growth-stage hiring needs.

📋 Description

• Define and drive the multichannel acquisition strategy on Meta Ads, Google/YouTube Ads and TikTok Ads • Create, launch and optimize advertising campaigns on a daily basis • Implement and maintain tracking and attribution using pixels, GA4, CAPI and UTM • Manage the media budget and its allocation by channel and by offer • Scope, prioritize and hold the media buying team accountable while remaining hands-on • Upskill the media buying team • Manage technical teams, including editors and funnel builders • Drive OKRs/KPIs, ensure deadlines and execution quality, and document processes via SOPs • Optimize funnels, landing pages, VSLs and offers in collaboration with the Social Media Strategist and the Sales team • Reduce dependency on a single paid channel • Produce weekly performance reporting and make budget allocation decisions • Identify, test and launch new growth levers beyond the training product • Integrate AI for acquisition, content production and new product development • Contribute to B2B development and event attendance/fill-up

🎯 Requirements

• Minimum 8 years of experience in digital marketing / growth • 2 to 3 years in team leadership or management • Experience in infoproduct businesses, high-end coaching or masterminds • Proven track record of generating multiple millions of euros in revenue and running launches end-to-end • Experience managing teams of 10 to 20 people • Experience diversifying a company beyond its core offering • Strong expertise in paid multichannel acquisition: Meta Ads, Google Ads, YouTube, LinkedIn, SEO, affiliate and partnerships • Strong expertise in tracking and attribution: GA4, CAPI, pixels and UTM • End-to-end conversion expertise: evergreen funnels, launches, webinars, VSLs, funnels, copywriting and CRO • Proficiency with a CRM and its automation (e.g., ActiveCampaign) • Ability to integrate AI for workflow automation, AI agents, content creation and process optimization • Ability to align a team around clear OKRs/KPIs and documented processes • Good knowledge of organic growth mechanics and social media: Instagram, YouTube, TikTok and LinkedIn • Ability to activate influence levers: clipping, content creators, influencer partnerships and digital media relations • Hands-on, rigorous, execution-oriented profile, comfortable with data analysis and A/B testing • Direct communicator, able to unite a team and accept candid feedback • Experience in infoproducts or product launches • Occasional weekend availability during launches

🏖️ Benefits

• Long-term collaboration • 100% remote • Direct access to a recognized figure in the coaching and leadership sector • Strategic role with real autonomy across a wide scope • Integration into an established company with strong market presence • Key role in structuring the brand's marketing strategy and diversification • Fixed and performance-based variable compensation

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