Business Development Specialist

November 7

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Goodway Group

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Marketing • Advertising • Media

Goodway Group is a digital marketing agency that focuses on integrating data, technology, and creativity to craft stories and build long-lasting relationships. They offer a comprehensive suite of services from martech consultancy and performance creative to deep consumer insights and media analytics. Goodway Group serves as a partner for modern marketers in both B2B and B2C sectors, providing tailored marketing solutions that emphasize outcome engineering, strategic planning, and data-driven insights. Additionally, they support retail media networks by integrating essential components to optimize both onsite and offsite media buying. Through their innovative approach and strong commitment to client satisfaction, Goodway Group transforms client visions into measurable growth and value.

201 - 500 employees

Founded 1933

📱 Media

📋 Description

• Create and manage initiatives that give us a chance to find revenue • Prioritize rapid response to leads • Use data and tech stack to identify companies and individuals that would benefit from our products and services • Use the internet, company website, data, and research tools to validate and prioritize efforts (or to disqualify) and to create hypothesis for perceived company needs/pains/gains • Understand Goodway Group's GTM offerings, differentiators, and what uniquely positions us as an ideal fit for potential clients across all brands • Develop and manage best-in-class outreach strategies that effectively reach targets at the right time in the right way • Develop and manage best-in-class content strategies that utilize engaging materials to create clear, concise, thought-provoking, personalized messages to generate interest • Be proficient within the growth ops tech stack tools and features, following best practices to automate, utilize AI, and increase efficiency • Demonstrate an analytical mindset and monitor performance results (open rates, click-through rates, response rates, conversion rates, etc.) to apply those data-driven insights and improve results • Utilize Salesforce to manage and track all activity, meetings, notes, and metrics according to best practices and sales process • Benchmark and stay up to date with consumer behavior, best-practices, and both internal and external marketing and sales trends • Understand marketing restrictions and laws to ensure we are compliant with user data and privacy legislation for outreach • Maintain a scorecard to monitor performance of all initiatives and KPIs: # targets or accounts within each initiative, engaged accounts, meetings, opportunities created, pipeline revenue created, RFPs, and closed won revenue • At least 2 times a year, review the initiatives and share learnings, insights, and recommendations with team to increase performance of programs

🎯 Requirements

• 2 years in sales, customer service, retail, or administrative support • Experience with CRM platforms like Salesforce or HubSpot is a plus • Familiarity with lead generation platforms (e.g., LinkedIn Sales Navigator, ZoomInfo) is a plus • Excellent verbal and written communication • Ability to ask effective discovery questions and uncover prospect needs • Active listening and rapport-building skills • Organization and note-taking to accurately log conversations in a CRM • Ability to prioritize and qualify inbound leads and route appropriately

🏖️ Benefits

• Competitive salary • Flexible working hours • Professional development budget • Home office setup allowance • Global team events