Paid Media Specialist

🕒 July 30

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Gray Media

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1897

📣 Marketing

💼 Consulting

🍽️ Food & Beverage

Marketing • Consulting • Food & Beverage

Gray Media is a U. S. -based broadcast and digital media company that owns and operates a portfolio of television and digital brands. Its properties and divisions include local news and sports networks (Gray Sports Networks, Raycom Sports), digital publishing (Gray Digital Media, InvestigateTV, Live Assembly), production studios (PowerNation Studios), food/media brand (Tupelo Honey), and partnerships with Telemundo. The company offers advertising opportunities, investor relations and community-focused local storytelling across broadcast and online platforms.

📋 Description

• The Paid Search Specialist manages and optimizes high-volume paid search campaigns across Google Ads, Microsoft Ads, Facebook/Meta, YouTube, and key SaaS/managed-service platforms. • Build, manage, and optimize paid search campaigns across Google Ads, Microsoft Ads, and other native platforms. • Work confidently within native ad interfaces and managed-service and SaaS platforms used for campaign automation, reporting, or optimization. • Conduct keyword research, competitive analysis, and audience targeting to support campaign strategy. • Manage multiple campaigns simultaneously in a high-volume environment while maintaining accuracy and performance standards. • Analyze data to optimize bidding, targeting, and ad relevance. • Run A/B tests and continuously improve quality scores and conversion performance. • Communicate clearly and proactively with internal teams to ensure alignment, accuracy, and timely execution. • Translate performance insights into actionable recommendations for account managers and strategists. • Monitor campaign pacing, delivery, and KPIs daily. • Prepare performance reports using platform dashboards, analytics tools, and SaaS reporting systems. • Ensure tracking accuracy via tags, pixels, UTM parameters, and analytics integrations.

🎯 Requirements

• 3+ years of hands-on experience managing paid search campaigns. • Proficiency with Google Ads, Microsoft Ads, YouTube, Facebook, Instagram, Google Analytics, and keyword tools. • Strong understanding of bidding strategies, tracking, attribution, and optimization tactics. • Excellent analytical skills with the ability to interpret data and present insights clearly. • Strong written and verbal communication skills. • Ability to manage multiple projects, prioritize tasks, and meet deadlines.

🏖️ Benefits

• Comprehensive Medical(Rx), Dental, and Vision Coverage • Health Savings Account with Company contributions • Flexible Spending Account • Employer-paid life and disability benefits • Paid parental leave benefits • Adoption and Surrogacy Benefits • 401(k) Plan, including matching and profit-sharing contributions • Employee Assistance Program • Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage • Paid Time Off, including Relocation PTO