Senior Digital Marketing Specialist

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🕒 July 10

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G&S Business Communications, a G&S Agency

WebsiteLinkedInAll Job Openings

51 - 200 employees

🍽️ Food & Beverage

🏥 Healthcare

🏭 Manufacturing

Food & Beverage • Healthcare • Manufacturing

G&S Business Communications, a G&S Agency, is a multifaceted firm that operates at the intersection of business and communications. Beyond being a public relations agency, it functions as a digital and creative agency, focusing on helping innovative companies create impactful change in the world. With expertise across various industry sectors, including Advanced Manufacturing & Energy, Agribusiness, Financial & Professional Services, Healthcare & Wellness, and Home & Building, G&S integrates research, media strategy, and storytelling to boost business growth for its clients. Their global reach, through offices in cities such as New York, Raleigh, Chicago, and Basel, is complemented by a partnership with PROI Worldwide, enhancing their ability to serve clients worldwide.

📋 Description

• Own website strategy, content architecture and optimizations for clients • Lead website projects and campaigns, collaborating with internal and external stakeholders • Develop detailed outlines that incorporate SEO, GEO, audience intent, campaign messaging and conversion goals • Conduct client and competitor website and brand visibility audits • Develop GEO/AI search visibility frameworks • Serve as the agency’s internal subject matter expert for GEO and AI search visibility • Build client reporting dashboards and translate insights into actionable recommendations

🎯 Requirements

• 3-5 years of experience in website strategy, content development, and SEO/GEO • Intermediate level knowledge of WordPress or a similar website CMS platform • Intermediate level knowledge of SEO/GEO research tools (Semrush, Ahrefs, Google Search Console, Answer the Public) • Proven experience developing and implementing data-driven content marketing strategies • Proven success in optimizing website content for SEO/GEO best practices • Proven experience with Google Marketing Suite (Tag Manager, Search Console, GA4, Google Ads, Data Studio) • Strong project management skills

🏖️ Benefits

• Competitive salary • Flexible working hours • Professional development opportunities