CRM Operations Manager

🔥 8 hours ago

🏰 Missouri – Remote

🏰 Missouri – Remote

💵 $81.6k - $122.4k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

⚙️ Operations

👻 Ghost score 0%

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H&R Block

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1955

💸 Finance

👥 B2C

🤝 B2B

Finance • B2C • B2B

H&R Block is a U. S. -based tax preparation and financial services company founded in 1955 that helps individuals and small businesses with tax filing, bookkeeping, payroll, business-formation services, and related financial products. The company operates retail and franchise tax offices, offers online filing and tax-software options, provides financial products (refund advances, a branded debit card and other bank products in partnership with Pathward), and serves both consumer and small-business customers. H&R Block also runs training and seasonal staffing programs, and provides resources such as The Tax Institute and audit/notice support.

📋 Description

• Build and deploy CRM campaigns using approved templates, modules, and content components in SFMC and AJO • Configure and execute email campaigns, customer journeys, triggered communications, and audience-targeted initiatives • Translate creative assets into production-ready customer communications • Partner with Email Design Leads to implement email designs accurately across templates and platforms • Collaborate with Copywriting teams to ensure messaging is implemented correctly • Work with QA to validate functionality, rendering, personalization, and audience targeting before deployment • Coordinate with GTM teams to support campaign schedules and launch readiness • Configure audience segments, dynamic content, links, personalization, and tracking parameters • Partner with Data Management teams to validate audience selections and accurately configure and activate customer segments • Conduct end-to-end testing across devices and email clients • Execute campaign deployments according to established processes and governance standards • Monitor campaign execution and troubleshoot issues • Maintain campaign documentation and production schedules • Partner with CRM Strategy, Email Design, Copywriting, Quality Assurance, GTM, Analytics, and Technology teams to execute customer lifecycle and promotional marketing campaigns supporting engagement, retention, and revenue growth

🎯 Requirements

• Bachelor's degree in Marketing, Communications, Business, Information Systems, or a related field • 5+ years of experience in CRM operations, email marketing, campaign execution, or marketing automation • Hands-on experience with SFMC, AJO, or similar platforms • Experience building and executing email campaigns using templates and modular content systems • Understanding of email marketing best practices and audience segmentation • Experience collaborating with creative, copywriting, QA, marketing, and technology teams • Strong attention to detail and ability to manage multiple campaigns • Knowledge of email rendering, testing methodologies, and QA processes • Strong organizational, communication, and project management skills • SFMC, AJO, or related certifications are a plus

🏖️ Benefits

• Medical and prescription drug coverage for qualifying associates and eligible dependents • H&R Block Retirement Savings Plan (401(k) Plan) • Employee Assistance Program • (Virtual) fitness center programs • Associate discount program • Business Travel Accident Insurance • Associate Tax Prep benefit • Competitive pay • Comprehensive benefits • Support for life both in and outside of work • Continuous learning opportunities • Incentive compensation or short-term incentive plans may provide additional earnings

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