Marketing Copywriter

🕒 September 8

🏄 California – Remote

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💵 $40k - $70k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

📝 Copywriter

🚫👨‍🎓 No degree required

👻 Ghost score 1%

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Logo of High Scale

High Scale

201 - 500 employees

💼 Consulting

🍽️ Food & Beverage

✈️ Travel

Consulting • Food & Beverage • Travel

<High Scale> High Scale is a performance marketing agency that produces high-volume, social-native video creative using cutting-edge AI and data-driven testing to crush ROAS and lower CAC for consumer brands. They front production costs and operate a no-cost-per-content model — clients pay only when they use the ads — enabling rapid creative iteration, large-scale video production, and optimized ad openers across categories like personal care, eyewear, food, footwear, and home services.

📋 Description

• Write direct-response video scripts for UGC creators, actors, and voice-over artists • Structure scripts using performance frameworks such as Hook → Problem → Agitation → Solution → Social Proof → CTA • Write visual notes alongside dialogue for editors and producers • Research client products, competitors, and customer reviews to develop creative angles • Brainstorm varied hook concepts for testing • Produce primary text, headlines, and descriptions for Meta, TikTok, and YouTube ads • Match copy tone to each brand persona • Review performance data with the Strategy team • Rewrite scripts based on drop-off rates and CTR performance • Refresh winning ads with script variations to combat creative fatigue

🎯 Requirements

• 2–4 years of experience in copywriting, specifically for DTC brands, e-commerce, or performance marketing agencies • Understanding of direct response writing and performance marketing • Ability to create attention-grabbing hooks, especially within the first 3 seconds • Ability to write concise, persuasive copy • Understanding of human desires, objections, social proof, and urgency • Ability to adapt voice across brand personas, including Gen Z skincare and luxury home goods • Native-level English proficiency • Perfect grammar and command of American English idioms and slang • Understanding of cultural nuances for effective advertising

🏖️ Benefits

• Growth Opportunities: Influence the creative strategy of major global brands and grow into a Creative Strategist or Lead Copywriter role • Relentless Innovation Culture: Move fast, test constantly, and collaborate with creative minds in social media and video production • Equal Opportunity Employer and diversity-focused workplace

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