Social Media Content Strategist

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High Tide Inc.

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2009

🛒 Retail

🍽️ Food & Beverage

🏭 Manufacturing

Retail • Food & Beverage • Manufacturing

High Tide Inc. is a company seeking to engage with potential talent through open career opportunities. Currently, there are no open positions available, indicating a focus on workforce development and recruitment initiatives.

📋 Description

• Support the development and execution of social media strategies across multiple brands and platforms • Identify opportunities to increase audience engagement, community growth, brand awareness, customer acquisition, and retention • Monitor competitor activity, platform developments, industry trends, cultural moments, and audience interests • Develop and manage social media content calendars across campaigns, product launches, promotions, and seasonal programs • Generate content ideas, campaign recommendations, social-first concepts, and platform-specific content opportunities • Manage publishing across Instagram, Facebook, TikTok, YouTube, X, LinkedIn, Pinterest, and emerging channels • Schedule and publish content according to approved calendars and campaign plans • Optimize content for engagement, reach, retention, audience growth, and channel performance • Support creator and influencer outreach, coordination, approvals, deliverables, and content collection • Monitor and respond to comments, messages, reviews, tags, mentions, and social conversations • Monitor audience sentiment, engagement trends, customer feedback, social listening, and competitive activity • Track and analyze engagement, reach, impressions, views, audience growth, click-through rates, and conversions • Recommend adjustments to content formats, publishing schedules, creator initiatives, and channel strategies • Prepare social media performance reports, content summaries, campaign recaps, content audits, and performance reviews • Collaborate with content strategists, designers, videographers, editors, marketing stakeholders, and external partners • Support content shoots, creator initiatives, product launches, marketing activations, and publication preparation

🎯 Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, Advertising, Public Relations, Journalism, or a related field, or equivalent professional experience • 3+ years of experience in social media, content marketing, digital marketing, community management, or related fields • Strong understanding of major social media platforms, content trends, audience development, and platform best practices • Experience managing social media content calendars, publishing schedules, and platform execution • Strong copywriting, communication, and content planning skills • Experience using social media analytics and performance data to guide strategic recommendations • Familiarity with social media scheduling, publishing, listening, and analytics platforms • Strong organizational skills with the ability to manage multiple projects simultaneously • Excellent communication and stakeholder management skills