VP of Commercial

19 hours ago

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Hilo by Aktiia

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Aktiia, now trading under Hilo, was established in 2018 to transform how blood pressure is measured and therefore managed.

51 - 200 employees

Founded 2018

📋 Description

• Own the full customer journey — from awareness to conversion, retention, and advocacy. • Lead integrated growth across SEO, Paid Search, Paid Social, PR, CRM, and Affiliate channels. • Combine performance, brand, and conversion optimization into one cohesive growth strategy. • Overlook our B2B acquisition funnel from incoming leads to sealed deals that are handed over to our operations teams • Own pricing and market expansion strategy and execution • Represent the commercial function within the leadership team — driving clarity, accountability, and alignment around business priorities. • Act as the voice and owner of commercial performance at the executive level. • Develop, own, and manage the commercial and marketing budget, ensuring efficient capital allocation across channels and markets. • Build and continuously improve forecasting models for revenue, acquisition, and retention performance. • Deliver accurate monthly and quarterly forecasts tied to key business metrics. • Drive budget discipline, ROI measurement, and financial accountability across the commercial organization. • Place AI and data at the core of how marketing decisions are made and executed. • Use predictive analytics, automation, and machine learning to optimize targeting, creative testing, and retention strategies. • Operate with a small, high-impact team that leverages technology to achieve scale. • Define and elevate the brandʼs narrative and emotional impact. • Translate medical credibility and scientific validation into trust, desire, and differentiation. • Build a brand that customers love, physicians respect, and competitors canʼt replicate. • Oversee all commercial channels, including the website, webshop, Amazon, Galaxus, and emerging retail partners. • Ensure third-party channels are fully stocked, compliant, and optimized for growth. • Drive continuous improvement in conversion rate and customer experience. • Build and manage high-value external partnerships and agency relationships to maximize commercial output. • Build a “Navy SEAL” team: small, specialized, high-performing, and mission-aligned. • Hire, develop, and retain top talent across key commercial disciplines. • Instill a culture of accountability, speed, and continuous learning. • Collaborate across Product, Medical, and Operations to ensure flawless execution in a regulated environment. • Take full accountability for commercial results — treating the commercial function as your own business.

🎯 Requirements

• 10+ years in senior marketing, growth, or commercial leadership roles — ideally in consumer tech, health tech, or e-commerce. • Proven success building and scaling at least one (ideally two) significant growth stories that created substantial enterprise value. • Deep knowledge of performance marketing, funnel optimization, and CRO. • Strategic understanding of brand building and creative development. • Highly data- and AI-literate: experienced with automation, analytics, and decision systems. • Strong financial acumen — experience in forecasting, budgeting, and commercial planning. • Skilled in leading compact, expert teams and managing external partners effectively. • MedTech experience is a plus, but operational and commercial excellence matter most.

🏖️ Benefits

• The opportunity to contribute to working with a cutting edge technology that has the power to influence people’s lives. • Competitive salary and equity program. • Flexibility to work remotely, enabling efficient collaboration and high-impact decision-making from any location. • Collaboration with an intercultural team that brings diverse perspectives and global expertise. • The opportunity to actively shape and develop the company through your own ideas and initiatives.