Paid Media Analyst

🕒 October 22

🇺🇸 United States – Remote

💵 $75k - $90k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 0%

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hims & hers

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2017

🏥 Healthcare

💼 Consulting

📣 Marketing

Healthcare • Consulting • Marketing

Hims & Hers is an online platform with over 1 million subscribers that connects patients to licensed healthcare professionals across all 50 states in the U. S. The service offers comprehensive support for sexual health, weight loss, hair regrowth, mental health, and skincare through a 100% online process. Clients can receive personalized treatment plans which may include prescription medications, and benefit from free and discreet shipping. Hims & Hers prides itself on providing accessible and affordable healthcare without the need for insurance, offering transparent pricing and support from licensed providers. It aims to empower individuals by making healthcare and treatment conveniently available on their own terms, including mental health support, which includes treatments for anxiety and depression.

📋 Description

• Partner with the Influencer/Creator team to source and vet creators across product categories • Write and guide paid media influencer briefs and edits for conversion-focused paid ads • Set up and launch Meta Partnership Ads and TikTok Spark Ads, including permissions, tagging, and boosting • Manage and optimize live influencer ad campaigns, budget pacing, audience testing, and creative refreshes • Measure and report influencer ad performance alongside brand/creative-led paid social • Identify influencers, formats, and hooks driving performance • Build a repeatable system for tracking creator relationships, whitelisting status, content rights, and performance history • Apply platform-specific amplification best practices, including format, cropping, captions, and CTA placement • Feed performance learnings back to the Influencer team to guide future partnerships • Partner with Legal and Medical to ensure healthcare marketing compliance

🎯 Requirements

• Experience working directly with an influencer team, guiding content creation and editing toward conversion-focused paid outcomes • Hands-on experience with Meta Partnership Ads/branded content tools (allowlisting), including permissions setup and troubleshooting • Hands-on experience running TikTok Spark Ads off creator organic posts • Working knowledge of paid media amplification best practices for influencer and creator content across Meta and TikTok • Experience in ecommerce or direct-to-consumer paid social • Analytical skills to manage budget, measure performance, and optimize toward efficiency targets • Strong cross-functional collaboration skills between creative/influencer partners and performance media teams • Comfort with lightweight content editing/review to keep creator content on-brand and platform-ready • Experience in telehealth, healthcare, wellness, or another regulated/highly compliant advertising category is nice to have • Familiarity with influencer/creator management platforms such as Grin, Aspire, or CreatorIQ is nice to have • Basic video editing skills using CapCut, Premiere, or similar are nice to have • Experience testing and scaling UGC or creator content beyond influencer-specific programs is nice to have • Ability to work in the U.S.; employment application asks about U.S. work authorization and immigration sponsorship

🏖️ Benefits

• Competitive salary • Equity compensation for full-time roles • Unlimited PTO • Company holidays • Quarterly mental health days • Comprehensive medical, dental, and vision benefits • Parental leave • Employee Stock Purchase Program (ESPP) • 401(k) benefits with employer matching contribution • Offsite team retreats • Talent-first flexible/remote work approach

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