Senior Manager, Performance Marketing – Mobile

🕒 6 days ago

🇺🇸 United States – Remote

💵 $134k - $162k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Housecall Pro

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2013

💼 Consulting

📦 Logistics

📣 Marketing

Consulting • Logistics • Marketing

Housecall Pro is a business management software for home service professionals, providing tools for scheduling, dispatching, invoicing, payment collection, and more. It is designed to improve efficiency and profitability for companies in industries such as HVAC, plumbing, electrical, and other home service sectors. The software includes features like QuickBooks integration, enhanced reporting, customer management, and mobile accessibility, and is trusted by thousands of businesses to automate and streamline their operations.

📋 Description

• Lead mobile new customer acquisition strategy across paid and organic channels • Own App Store Optimization (ASO) strategy and Housecall Pro's presence across mobile app stores • Act as business owner for mobile measurement and attribution • Forecast and report on the mobile acquisition funnel and establish key performance indicators • Manage mobile measurement and attribution platforms such as Adjust and Branch • Collaborate with Creative to develop and test mobile-specific acquisition assets • Partner with Product and Engineering on app store presence, attribution implementation, onboarding entry points, and platform-specific tracking requirements • Test, launch, and scale new app-focused acquisition programs and channels • Conduct competitive intelligence and market analysis • Coach and develop team members while establishing priorities, operating rhythms, and an experimentation-focused culture • Partner cross-functionally with Product, Engineering, Analytics, Creative, Lifecycle, and Performance Marketing teams

🎯 Requirements

• 8+ years of experience in growth marketing, mobile marketing, or marketing operations • Proven success scaling mobile user acquisition and engagement through paid channels • Expertise in mobile measurement and tracking platforms such as Branch and Adjust • Fluency in the mobile martech ecosystem • Analytical fluency in the full mobile acquisition funnel, including cost per install, install-to-activation rates, LTV/CAC concepts, and incrementality testing • Experience launching, testing, and scaling new platforms • Experience working with creative teams to create mobile-first, customer-insight-driven assets at high velocity • Hands-on experience managing campaigns in mobile app advertising platforms, including Apple Search Ads, Meta, and Google Ads • Strong analytical capabilities and experience with performance reporting and competitive analysis • Bachelor's degree in Marketing, Business, or a related field, or equivalent work experience • Proven experience driving team efficiency or output quality through strategic use of AI tools and automation • Strong cross-functional communication and influencing skills • Comfort navigating ambiguity and making data-informed decisions • Curiosity about emerging mobile platforms, technologies, measurement approaches, and acquisition opportunities • Personal resilience and ability to thrive in ambiguity

🏖️ Benefits

• Medical, dental, vision, life, and disability insurance • 401(k) • Paid holidays • Flexible, take-it-as-you-need-it paid time off • Equity in a rapidly growing startup • Monthly tech reimbursements • Employee assistance program • Paid parental leave • Other company benefits • Culture built on innovation and big ideas

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