Director, AI Content Strategy

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🔥 2 minutes ago

🇨🇦 Canada – Remote

💵 $135k - $180k / year

⏰ Full Time

🔴 Lead

✍️ Content Marketing Manager

👻 Ghost score 0%

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Huge is a creative growth acceleration company, dedicated to delivering real-world results for brands and businesses. With a focus on solving pressing challenges, Huge infuses creative capital into its clients' operations, helping them make significant changes that lead to substantial impacts for both the brands and their customers. Their approach combines design thinking, creativity, and technology to unlock growth through Experience Transformation, Technology Realisation, and Growth Creation, ultimately enhancing brand and customer experience, as well as fostering product innovation.

📋 Description

• Act as a subject matter expert for the internal team and trusted advisor for day-to-day and senior clients • Drive content governance, audits, workflow design, and lifecycle management • Create and evolve information architecture, content models, taxonomy structures, and metadata systems • Develop voice and tone frameworks, messaging guidelines, and systemized content patterns • Partner with Experience Design, Product, and Engineering teams to scale content operations and ensure quality across channels • Design and lead conversation strategy for chat, voice, and next-generation agentic experiences • Build dialogue flows, interaction scripts, guardrails, and error-handling pathways • Apply understanding of LLM behavior, prompting, context windows, hallucination risks, and model limitations • Develop golden queries and responses to benchmark quality and ensure safe, consistent outputs • Create AI content pipelines covering governance, training data readiness, and human-in-the-loop review • Architect intent taxonomies, entity structures, and conversational knowledge hierarchies • Work with engineering and product teams to deploy and optimize experiences across conversational AI platforms • Lead client relationships as the senior content and AI strategist across engagements • Identify account growth opportunities and partner with pitch teams on proposals

🎯 Requirements

• 12+ years in content strategy, UX writing, content design, or adjacent strategic roles, with experience in an agency, consulting, or client services environment • Proven experience in enterprise-scale content systems, governance, and information architecture • Expertise in content governance, audit, and lifecycle management • Expertise in information architecture and content modeling • Expertise in editorial strategy and voice/tone frameworks • Expertise in taxonomy strategy • Expertise in multi-channel content planning • Expertise in conversation strategy • Expertise in conversation design and dialogue flow mapping • Understanding of LLM behavior, prompting, and limitations • Experience with conversational AI platforms, including chatbots, voice assistants, and agentic systems • Golden query/response development and testing experience • AI content pipeline strategy experience • Intent taxonomy experience • Ability to lead multidisciplinary teams and manage large-scale client engagements • Strong communication skills and ability to translate complex systems into simple, compelling narratives • Comfort working in fast-paced environments and balancing multiple programs simultaneously

🏖️ Benefits

• Inclusive employee experience • Inclusive, barrier-free recruitment and selection process • Confidential accommodation support for a fair and equitable process • Recruitment fees paid by workers must be repaid

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