AVP Demand Generation

🕒 August 24

🇺🇸 United States – Remote

💵 $230k - $260k / year

⏰ Full Time

🔴 Lead

📈 Performance Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Hyland

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🤝 B2B

☁️ SaaS

🏢 Enterprise

B2B • SaaS • Enterprise

Hyland is a company that provides a collaborative community platform for its customers and partners, offering access to resources such as products, solutions, and updates. The platform enables users to share feedback, ask questions, and connect with each other, fostering operational knowledge and organizational value. Hyland Community aims to enhance user experience by facilitating interaction between experts and community members.

📋 Description

• Own Healthcare pipeline creation and progression across priority accounts and segments in partnership with marketing partners and sales • Execute against pipeline targets, plans and investment priorities aligned to company revenue goals • Establish operating rhythms, reporting and performance tracking to manage pipeline health and outcomes • Provide visibility into marketing’s contribution to Healthcare pipeline and revenue outcomes • Apply AI and data-driven approaches to improve scale, efficiency and growth • Lead a team of demand generation and field marketing leaders aligned to Healthcare • Drive accountability for pipeline performance, execution quality and speed to market • Build a high-performing organization aligned to modern B2B demand generation practices • Execute integrated demand generation strategies across digital, field and account-based channels • Improve conversion performance through optimization of campaigns, content and channel mix • Partner with centralized digital teams to ensure execution excellence while maintaining vertical accountability • Align demand generation execution to Healthcare sales strategies and coverage models • Partner with Healthcare Sales leadership to support pipeline targets and conversion outcomes • Enable account-based and segment-specific programs to improve relevance and engagement • Oversee Healthcare field marketing execution, including industry events and targeted engagement programs • Ensure alignment between field, digital and SDR motions to support pipeline goals • Leverage partner relationships to drive Healthcare-focused growth initiatives • Oversee performance management frameworks across campaigns, channels and programs to drive segment-level ROI • Identify opportunities to improve efficiency, targeting and conversion • Introduce data-driven experimentation and continuous improvement practices

🎯 Requirements

• 12–15 years of experience in B2B marketing with leadership in demand generation, field marketing or growth roles • Proven ability to drive pipeline and revenue outcomes within Healthcare or industry-based marketing models • Experience executing within complex global marketing organizations • Demand generation and pipeline management • Digital marketing and performance optimization • Account-based marketing (ABM) • Integrated cross-channel campaigns • Strong experience partnering with Sales leadership to drive pipeline outcomes • Experience applying data, technology and AI to improve marketing effectiveness • Demonstrated ability to lead teams and drive execution in fast-paced environments • Strong collaboration and stakeholder management skills