Performance Growth Lead

Job not on LinkedIn

🕒 August 19

🇬🇧 United Kingdom – Remote

⏰ Full Time

🟠 Senior

📈 Growth Marketing

👻 Ghost score 23%

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Logo of HyperGrowth Recruitment

HyperGrowth Recruitment

1 - 10 employees

Founded 2020

💼 Consulting

📣 Marketing

🎯 Recruiter

Consulting • Marketing • Recruitment

HyperGrowth Recruitment is a dedicated search firm specializing in the e-commerce and consumer goods sectors. They work closely with clients in a retained partnership model to attract high-performing talent tailored to their partners’ needs. With expertise in headhunting, they focus on understanding the intricacies of each business to deliver candidates from C-Suite to entry-level positions, ensuring a successful and effective recruitment process.

📋 Description

• Manage and scale substantial Meta budgets across multiple countries and product categories • Allocate spend using contribution profit, demand, stock availability, margin and growth potential • Forecast performance at different spend levels and protect against inefficient scaling or misleading attribution • Analyse product, market, customer and offer performance and turn complex data into commercial action • Diagnose performance changes, including creative fatigue, product-market fit, stock, pricing, returns, website conversion and budget allocation • Build weekly and monthly creative strategies informed by performance data, customer psychology and market insight • Identify winning hooks, concepts, angles, formats and messages and translate them into creative briefs • Develop a pipeline across UGC, founder-led content, product demonstrations, testimonials, statics and brand-led creative • Review scripts, storyboards and edits and turn successful ideas into scalable creative territories • Use AI to analyse advertising, product and customer data, identify growth opportunities and automate recurring reporting • Apply AI to creative concepts, customer research, briefs, landing-page structures, forecasting and internal workflows • Develop offers, bundles and promotions and model their impact on AOV, margin, conversion and contribution profit • Create landing-page concepts and testing plans to improve continuity across the ad, proposition, offer and customer journey • Work closely with the founders and own decisions across media buying, budget allocation, performance analysis, creative direction, offers and landing pages • Maximise profitable new-customer growth and total contribution profit

🎯 Requirements

• Strong hands-on experience managing and scaling Meta advertising for an e-commerce brand • Experience personally managing at least £300,000 per month, ideally £500,000+ • Proven track record of scaling revenue while maintaining profitability • Advanced Excel or Google Sheets skills • Strong understanding of contribution profit and e-commerce unit economics • Experience analysing performance across products, markets and customer segments • Strong creative-strategy and creative-briefing experience • Ability to connect customer insight to winning advertising concepts • Experience developing offers, landing pages or conversion strategies • Practical experience using AI to improve marketing output, workflows and decision-making • Experience with Shopify and attribution or analytics platforms • Fashion, apparel or footwear experience strongly preferred • Experience within a fast-scaling, international DTC brand highly valuable

🏖️ Benefits

• Rewarding base salary • Remote first - future London office • High-growth environment with genuine ownership • Opportunity to shape the future product direction of a scaling global brand • Diverse and inclusive workplace • Adjustments throughout the recruitment process

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