Idea Evolver
Data • Artificial Intelligence • Healthcare Insurance
Idea Evolver is a company that provides global commercial solutions for FDA-regulated companies. They specialize in discovering commercial insights through comprehensive search behavior analysis and strategically position brands across the search and generative AI landscape. The company also pioneers over-the-counter (OTC) options for drugs that require more than labeling changes, ensuring optimal brand and trial positioning within the search and generative AI continuum.
11 - 50 employees
🤖 Artificial Intelligence
⚕️ Healthcare Insurance
💰 Non Equity Assistance on 2013-01
Paid Search Manager
Job not on LinkedIn
September 10
Idea Evolver
Data • Artificial Intelligence • Healthcare Insurance
Idea Evolver is a company that provides global commercial solutions for FDA-regulated companies. They specialize in discovering commercial insights through comprehensive search behavior analysis and strategically position brands across the search and generative AI landscape. The company also pioneers over-the-counter (OTC) options for drugs that require more than labeling changes, ensuring optimal brand and trial positioning within the search and generative AI continuum.
11 - 50 employees
🤖 Artificial Intelligence
⚕️ Healthcare Insurance
💰 Non Equity Assistance on 2013-01
📋 Description
• Own all paid digital media channels for set of clients • Develop a deep understanding of client goals and how they translate into digital strategies/tactics • Provide strategic recommendations to clients based on data analysis • Develop and execute digital media plans • Provide ad-hoc and consistent reporting to reflect campaign performance against KPIs • Directly manage and optimize the paid media campaigns across search, social & display channels • Provide display creative conceptualization, or work with designer, to develop creative • Responsible for managing budget and identifying budget opportunities for clients • Manage external agency and publisher relationships • Contribute to thought leadership and business development activities
🎯 Requirements
• 3+ years direct paid search management • 2+ years direct client relationship management • 1+ years paid social management • Excellent Google Analytics (or comparable platform) skills and the ability to decipher the why as opposed to just report on the what. • A strong analytical skill set is a must • Experience with conversion tracking, tagging and pixel management • Experience working with external media vendors • Bonus: Experience managing paid media in a regulated industry
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