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AI Creative Strategist

🕒 October 29

🏈 Alabama, Alaska, +35 more states – Remote

infoinfo

💵 $135k - $150k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎨 Creative Strategist

Where this job comes from

Posted on iFIT's careers page, not through a job board

First seen by Remote Rocketship October 29

Still open on iFIT's site. Checked 1 hour ago.

Logo of iFIT

iFIT

1001 - 5000 employees

Founded 1977

🧘 Wellness

☁️ SaaS

🔧 Hardware

💰 $200M Private Equity Round - iFit on 2019-12

Wellness • SaaS • Hardware

iFIT is a connected fitness company that provides interactive workouts, personal training content, and a subscription-based fitness platform integrated with exercise equipment. iFIT publishes on-demand and live classes (Global Workouts, Progressive Series), offers mobile apps for iOS and Android, and supports equipment brands including NordicTrack and ProForm. The company operates a member center, customer support (live chat and texting), order tracking, and resources for memberships, troubleshooting, assembly and repair.

📋 Description

• Decide what ads to make and produce them using AI tools • Run a high-volume weekly testing cadence across paid channels • Find and scale winning creative and replace fatigued ads • Build AI production tools, templates and workflows • Turn audience insight, performance data and market trends into hooks, angles, offers and concepts • Own the creative testing roadmap with the Director of User Acquisition • Write acquisition messaging and copy for ads, app store creative and paid landing pages • Produce static, video and UGC-style ads using AI image, video, voice and editing tools and standard design software • Create variants across formats, lengths, hooks, languages and sizes • Brief and manage freelancers, UGC creators and vendors • Launch, analyze and iterate on creative tests with channel managers • Analyze hook rate, CTR, CPI, CAC and conversion to decide what to scale, iterate on or stop • Maintain records of winning audiences, hooks, offers and formats • Report to the Director of User Acquisition and collaborate with channel managers and Brand, Product & Partner Marketing

🎯 Requirements

• Bachelor's degree in Marketing, Design, Communications or a related field, or equivalent professional experience • 5+ years in performance creative, creative strategy or growth marketing, with direct ownership of paid social or app acquisition creative • A portfolio of ads you concepted and produced, with results: what won, what didn't, and why • Hands-on use of AI production tools for image, video, voice and editing, with examples of workflows you built and how you ensured quality, accuracy and brand consistency • Proficiency in standard design and video editing software • Ad copywriting experience: hooks, scripts and on-screen text, with performance results • Has analyzed creative performance (hook rate, CTR, CPI, CAC) and used it to decide what to scale or cut • Working knowledge of Meta, TikTok, Google and Apple Search Ads creative formats • Has managed freelancers or UGC creators • Willingness to travel up to 10% • Authorized to work in the United States without sponsorship • Preferred: Fast and organized; strategist and maker; consumer subscription or mobile app experience; UGC and creator content scaling; international creative localization; creative testing frameworks or analytics dashboards

🏖️ Benefits

• Willingness to travel up to 10% • At-will employment subject to applicable state laws

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