Manager, Performance Creative Strategy

🕒 October 28

🇺🇸 United States – Remote

💵 $74k - $95k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎨 Creative Strategist

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Wpromote

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2001

📣 Marketing

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Wpromote is a digital marketing agency that focuses on transforming businesses through innovative marketing strategies. They provide a wide range of services including paid media, SEO, content marketing, social media, and influencer marketing. Wpromote leverages proprietary technology and data-driven insights to optimize business growth and marketing performance. Their approach is agile and outcome-focused, emphasizing strategic planning, conversion rate optimization, and business intelligence. Wpromote aims to help businesses unlock their data and predict future opportunities, working with category leaders and startups to outsmart the competition through creative solutions. The agency is recognized for its innovative approach and impact on client profitability, stressing the importance of data usage and strategic marketing planning.

📋 Description

• Own the strategy, direction, and delivery of performance-driven creative across a book of business ranging from 2–5 clients • Ensure alignment with client KPIs and channel objectives • Translate performance data into creative direction, testing roadmaps, hypotheses, and iteration plans • Develop recurring static and video briefs grounded in platform best practices and performance insights • Create performance-driven messaging, hooks, headlines, and ad copy tailored to platforms, audiences, and campaign objectives • Partner with Media teams on testing strategy, scaling opportunities, and performance optimization • Collaborate with Design and Production to bring concepts to life while managing timelines, budgets, and deliverables • Analyze creative performance across platforms and synthesize learnings into actionable insights and next steps • Apply platform knowledge across Meta, TikTok, YouTube, Amazon, and Programmatic to inform creative strategy • Present creative concepts, performance insights, and strategic recommendations to clients • Contribute to creative testing frameworks, best practices, and ways of working across accounts • Identify opportunities to improve creative efficiency through tools, automation, and emerging technologies • Travel occasionally to clients, team meetings, and/or events, likely 1–3 times per year • Report to the Director of Creative Operations & Production

🎯 Requirements

• 3+ years of experience in performance creative, paid social, or a related field, preferably within an agency environment • 2+ years of experience owning client relationships and delivering creative tied to performance outcomes • Strong understanding of how creative and media work together • Experience partnering with media teams on testing, scaling, and optimization strategies • Experience translating performance data into actionable creative direction, taxonomy, testing hypotheses, and iteration plans • Working knowledge of paid media platforms, especially Meta Ads Manager, with familiarity across TikTok, YouTube, Amazon, and emerging channels • Ability to develop and iterate on messaging, hooks, headlines, and ad copy • Ability to identify which creative concepts to scale, iterate on, or pivot from based on performance insights • Excellent organizational and project management skills • Strong client-facing communication skills, including presenting creative work, performance insights, and strategic recommendations • Awareness of emerging trends, platform evolution, and culturally relevant moments • Actively explores and leverages AI tools and emerging technologies • Ability to work cross-functionally across Media, Design, Production, and Client Strategy teams • Position is not eligible for immigration sponsorship; applicants must be authorized to work in the U.S.

🏖️ Benefits

• Remote-first culture • Unlimited PTO • Extended Holiday break (Winter) • Flexible schedules • 100% paid parental leave • 401(k) matching • Medical, Dental, Vision, Life, Pet Insurance • Sponsored life insurance • Short Term Disability insurance and additional voluntary insurance • Annual Class Pass credits • Office hubs in Los Angeles and New York with learning and development opportunities, events, workspace, and in-person collaboration

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