Customer Marketing Manager

Job not on LinkedIn

🔥 1 minute ago

🇨🇦 Canada – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Info-Tech Research Group

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

💼 Consulting

🤝 B2B

🏢 Enterprise

Consulting • B2B • Enterprise

Info-Tech Research Group is a B2B technology research and advisory firm that helps IT leaders build and run successful IT organizations through analyst research, toolkits, executive coaching, events, webinars, membership services, vendor evaluations, and consulting. The company publishes practical reports, buyer’s guides, software reviews, and blueprints to support enterprise IT decision-making, and operates training/certification programs and member portals to deliver on-demand and bespoke advisory support.

📋 Description

• Develop and execute marketing strategies and communication plans driving research usage, product adoption, and event attendance • Plan integrated campaigns for research releases, product launches, and core offerings across email, webinars, and digital channels • Support marketing for new and existing products across divisions with a consistent go-to-market approach • Build and maintain a communication calendar aligned with PR, social, sales, research, and other channels • Manage email strategy, including audience segmentation, campaign goals, send frequency, and timing • Build, QA, and schedule member emails in partnership with content marketing • Optimize deliverability and maintain database hygiene • Run A/B tests and use results to improve performance • Contribute to customer personas and journeys and create targeted resources based on behavior and engagement patterns • Use customer intelligence data to identify trends, inform engagement strategies, and recommend initiatives • Plan and execute promotional campaigns for webinars and in-person events across email, web, social, and PR • Create campaign briefs and communication plans for events • Drive registrants, leads, and appointments from events and help maintain the events calendar • Track, analyze, and report on campaign and engagement performance with insights and recommendations • Contribute to a KPI framework that benchmarks success and drives continuous improvement • Collaborate with research, sales, content, design, events, PR, social, and other teams • Work with sales enablement to keep the sales team informed of upcoming campaigns • Work closely with the Marketing Director to shape engagement strategy and own execution, measurement, and optimization

🎯 Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field • 6+ years of experience in performance-driven B2B marketing, preferably in research, SaaS, or membership-based organizations • Proven experience in customer engagement and lifecycle marketing, with an understanding of retention strategies • Hands-on experience with email marketing, audience segmentation, and campaign analytics • Experience with Salesforce, Gainsight, Pardot, Marketing Cloud, or similar marketing automation tools • Strong project management skills and ability to run multiple campaigns simultaneously and deliver on time • Ability to interpret data, identify trends, and turn insights into action • Excellent written and verbal communication, including copywriting and proofreading • Strong stakeholder management skills and collaborative approach across departments • Customer-centric, proactive, and adaptable working style in a fast-paced environment • Bilingual proficiency in French, Spanish, or German is preferred

🏖️ Benefits

• Equal opportunity employer committed to diversity and inclusion • Reasonable accommodation throughout the recruitment and hiring process, upon request