Web Analytics & Optimization Manager

Job not on LinkedIn

🔥 3 minutes ago

🇨🇦 Canada – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

👔 Manager

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Info-Tech Research Group

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

💼 Consulting

🤝 B2B

🏢 Enterprise

Consulting • B2B • Enterprise

Info-Tech Research Group is a B2B technology research and advisory firm that helps IT leaders build and run successful IT organizations through analyst research, toolkits, executive coaching, events, webinars, membership services, vendor evaluations, and consulting. The company publishes practical reports, buyer’s guides, software reviews, and blueprints to support enterprise IT decision-making, and operates training/certification programs and member portals to deliver on-demand and bespoke advisory support.

📋 Description

• Develop and own measurement and optimization strategies through execution • Own GA4 across Info-Tech and McLean websites, including setup, configuration, conversion tracking, key-event tracking, and data accuracy • Own GTM setup, including building, testing, and troubleshooting tags and events • Partner with development on the data layer so product and campaign launches are tracked correctly • Maintain consistent UTM and tagging practices across PR, Social, Paid, Email, and Events • Conduct ad hoc analysis and investigations into traffic anomalies, bot traffic, conversion drops, and page-level behavior • Produce monthly and quarterly reporting on website performance, conversions, and outcomes • Deliver quarterly website and traffic reviews for executives • Build and maintain dashboards • Administer analytics and SEO tools, including access, user management, and configuration • Conduct keyword and content-gap research • Recommend and implement on-page SEO optimizations, including metadata, headings, structure, and internal linking • Monitor Google Search Console and Bing Webmaster Tools for red flags and AI-visibility data • Measure AI visibility using AI Overviews and LLM referrals • Collaborate with web teams on GEO, AI-search strategy, and LLM optimization efforts and tooling

🎯 Requirements

• Deep, hands-on GA4 and GTM experience • Experience setting up and managing a GA4 account, configuring events and conversions, and debugging tracking • 4 to 6 years in web analytics, ideally in a marketing environment • Strong data visualization and reporting skills • Comfortable with SQL and light scripting • Proactive self-starter who works closely with marketing teams and turns data into clear monthly insights • Solid SEO and content-optimization fundamentals • Working knowledge of Google Search Console, Bing Webmaster Tools, and Semrush • Ability to explain technical findings to non-technical executives • Understanding of privacy regulations, consent requirements, and browser tracking changes • Bilingual proficiency in French, Spanish or German preferred • Gainsight PX experience nice to have; training provided as needed • Power BI experience preferred • Experience measuring AI search and GEO visibility nice to have

🏖️ Benefits

• Equal opportunity employer committed to diversity and inclusion • Accommodation available to applicants throughout the recruitment and hiring process upon request • Training provided as needed for Gainsight PX experience