Senior Product Manager, Carrot Ads

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Instacart

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2012

🍽️ Food & Beverage

📦 Logistics

🛍️ eCommerce

💰 $232M Venture Round on 2021-11

Food & Beverage • Logistics • eCommerce

Instacart is a company that offers a flexible approach to work while transforming the grocery industry. It provides an essential service by delivering groceries and household goods to customers' doors in as little as 30 minutes. Instacart offers safe and flexible earning opportunities to personal shoppers and tackles challenges such as rerouting deliveries during snowstorms and connecting customers with coupons and deals. It aims to be the operating system for the grocery industry, thus helping customers save time for other activities. Instacart emphasizes diversity, equity, and belonging in its work culture.

📋 Description

• Serve as the primary product point of contact for Carrot Ads’ largest and most complex API-integrated partners, including Uber Eats, Thrive Market, and Hy-Vee • Monitor partner ad business performance and needs, consult on product requests and escalations, attend business reviews, and drive partner-specific product improvements • Own publisher-facing infrastructure and features, including API architecture and documentation, SFPro integrations, retailer-facing ad-serving controls, ad-serving quality, latency, reliability, data flows, reporting infrastructure, billing, and revenue-share systems • Drive strategic expansion of Carrot Ads into new areas such as in-store and B2B, and identify growth opportunities in new partner segments and verticals • Lead cross-functional collaboration across Measurement, Ads Quality, Formats, Storefront, Strategy & Planning, Product Marketing, and Commercial Enablement teams • Take on increasing strategic ownership by leading cross-partner roadmap prioritization, representing Carrot Ads in leadership forums, and eventually serving as senior PM lead for the overall program

🎯 Requirements

• 5+ years of product management experience owning complex, cross-functional product areas independently • Experience building or owning B2B platform products • Strong technical acumen and comfort working directly with engineering on API design, data pipelines, serving infrastructure, or similar • Experience managing external partner or customer relationships in a product role • Strong written and verbal communication skills, with ability to synthesize complex technical and business context for engineering teams and executive audiences • Experience in ad tech, retail media, or marketplace advertising, particularly on the supply/publisher side (preferred) • Familiarity with programmatic advertising concepts including auction mechanics, ad serving, attribution, billing/revenue share, and reporting infrastructure (preferred) • Experience with third-party business infrastructure platforms such as white-label ad platforms, marketplace APIs, or embedded commerce products (preferred) • Experience driving strategic expansion into new business verticals or partner segments (preferred) • Ability to ship in ambiguous, high-stakes environments with evolving product scope, technical constraints, and business requirements (preferred)

🏖️ Benefits

• Flexible choice of work location, including home, office, or coffee shop • Regular in-person events • Highly market-competitive compensation and benefits • New hire equity grant • Annual refresh grants • Benefits offerings described in Instacart’s benefits materials