Senior Product Manager, Growth Marketing Platform

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Instacart

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2012

🛍️ eCommerce

🚗 Transport

🛒 Retail

💰 $232M Venture Round on 2021-11

eCommerce • Transport • Retail

Instacart is a company that offers a flexible approach to work while transforming the grocery industry. It provides an essential service by delivering groceries and household goods to customers' doors in as little as 30 minutes. Instacart offers safe and flexible earning opportunities to personal shoppers and tackles challenges such as rerouting deliveries during snowstorms and connecting customers with coupons and deals. It aims to be the operating system for the grocery industry, thus helping customers save time for other activities. Instacart emphasizes diversity, equity, and belonging in its work culture.

📋 Description

• Own the product vision, strategy, and multi-half roadmap for an end-to-end growth marketing platform, spanning agentic CRM, marketer tooling, and unified orchestration and measurement. • Translate marketer needs into durable platform capabilities, including audience segmentation, journey orchestration, personalization, experimentation, governance, and performance analytics. • Partner with Engineering and ML to design and ship AI- and agentic-powered features that automate planning, targeting, creative workflows, and real-time optimization with the right safety and guardrails. • Define clear KPIs for marketing efficiency and ROI, instrument reliable analytics and data quality, and lead experimentation frameworks (A/B and multivariate) that drive decision-making at scale. • Lead cross-functional execution across Marketing, Data Science/ML, Engineering, Design, Privacy/Legal, and Finance—aligning priorities, managing risks and dependencies, and delivering outcomes on time. • Drive adoption and change management through documentation, enablement, and training so marketers can move faster with confidence on a unified, scalable platform.

🎯 Requirements

• 5+ years of product management experience delivering platform or MarTech/CRM/growth marketing products end to end. • Proven track record defining strategy, setting roadmaps, and launching complex, cross-functional products with Engineering and Data Science/ML. • Hands-on proficiency with data-driven decision making, including experimentation design and analysis (e.g., A/B testing) and competency with SQL or product analytics tools. • Experience partnering directly with Marketing stakeholders to build tools that improve campaign performance, workflow efficiency, and measurement. • Exceptional written and verbal communication skills with demonstrated ability to align senior stakeholders and drive clarity through PRDs, strategy docs, and roadmaps. • Bachelor’s degree in Computer Science, Engineering, Statistics, Economics, or a related field; or equivalent practical experience.

🏖️ Benefits

• Instacart provides highly market-competitive compensation and benefits in each location where our employees work. • This role is eligible for a new hire equity grant as well as annual refresh grants. • Please read more about our benefits offerings here.