Product Marketing Manager

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Leadership Connect

WebsiteLinkedInAll Job Openings

51 - 200 employees

🏛️ Government

📋 Compliance

🏢 Enterprise

Government • Compliance • Enterprise

Leadership Connect is a public sector decision intelligence service focused on helping organizations build and maintain connections within the government. Their flagship product provides tools for making government connections and enriching CRM systems with unique data, including government contact data. They offer services such as contracting opportunities and award analysis, stakeholder mapping, and legislation intelligence. Leadership Connect is trusted by government agencies, government contractors, think tanks, and higher education institutions for their reliable and up-to-date data on government decision-makers and influencers. They are known for their Salesforce integration, which helps clients incorporate this data into their CRM environments efficiently.

📋 Description

• Own the go-to-market roadmap, strategy, and execution for product launches • Develop value propositions and messaging frameworks, and drive company-wide adoption and consistency • Gather market insights through research and customer interviews to capture purchasing drivers, sentiment, and reactions to messaging • Partner with Product Managers to sharpen our offerings based on the competitive landscape and customer feedback • Create sales and marketing collateral, plus internal and external communications, that drive adoption and conversion • Build training materials and lead sales enablement for key launches • Produce data-driven market stories, case studies, and product guides, and support webinars that advance business objectives

🎯 Requirements

• 5+ years of product marketing experience at a B2B SaaS company • Experience building and executing go-to-market plans specific to software products • Superb written, verbal, and presentation skills • Strong analytical skills and a data-driven mindset • The ability to influence and align colleagues across cross-functional teams in a highly matrixed environment • A collaborative, ownership-driven approach • Nice to have: experience marketing to government workers

🏖️ Benefits

• Awesome Extended Health Care Plan • Dental Care • Life & Disability insurance • Health spending accounts • Unlimited Vacation Leave • 12 Paid Holidays • $3,000 Employee Referral Program • Employer contribution to VRSP • Rewards and recognition programs