Engagement Marketing Lead

Job not on LinkedIn

🔥 14 hours ago

🏄 California – Remote

🏄 California – Remote

💵 $198k - $297k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Block

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1990

💼 Consulting

📣 Marketing

💳 Fintech

Consulting • Marketing • Fintech

Block is a technology company that aims to increase access to the global economy through its various brands. Square provides commerce and financial services designed for sellers, while Cash App offers an easy platform for spending, sending, and storing money. Afterpay allows customers to manage their spending over time. Additionally, TIDAL empowers artists by providing them with tools for entrepreneurship, and Bitkey and Proto focus on bitcoin and related services. Together, these services contribute to building an open financial system accessible to everyone.

📋 Description

• Lead and develop the engagement marketing team • Set outcome-based goals, coach senior strategists, and define quarterly priorities, owners, and dependencies • Own cross-product growth priorities and allocate capacity based on seller needs and business impact • Partner with Product on adoption, monetization, and the end-to-end seller experience • Establish go-to-market planning across Product, Growth, Brand, Sales, Customer Insights, Creative, and channel partners • Lead program-wide experimentation with Data Science, including coordinated holdouts and incremental measurement • Test recommendations, messaging, incentives, and channels; determine what to scale, refine, or stop • Establish communications governance covering ownership, eligibility, frequency, sequencing, suppression, and risk-based review • Partner with Lifecycle Operations, GTM Automation, and external agencies on production and automation • Retain accountability for strategy, approvals, access, quality, and escalation • Oversee portfolio delivery and partnerships, including launches, ongoing growth, incentives, and partnership commitments

🎯 Requirements

• 10+ years in engagement marketing or equivalent experience demonstrating senior-level impact • Track record of leading teams and delivering measurable portfolio growth • Experience developing senior strategists and partnering with Product leaders • Ability to align teams, resolve tradeoffs, and establish clear accountability • Strong analytical judgment and hands-on fluency with SQL and analytics tools • Ability to diagnose seller behavior, size opportunities, assess economics, and distinguish incremental impact from attributed results • Deep experimentation experience and ability to turn imperfect evidence into clear investment decisions • Strong positioning and messaging skills, connecting audience insight, product value, and channel strategy • Experience building cross-program communications governance and translating strategy into actionable briefs, journey designs, and test plans with Lifecycle Operations • Fluency with lifecycle platforms, personalization, and delivery controls • Experience partnering with Engineering and Data Science on shared capabilities • Clear executive communication and sound judgment in ambiguity • Practical experience using AI to improve work quality or speed • Experience with small-business customers, multi-product platforms, regulated products, agency partnerships, or international growth is valuable

🏖️ Benefits

• Remote work • Medical insurance • Flexible time off • Retirement savings plans • Modern family planning • Reasonable accommodations for disabled applicants throughout the recruitment process

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