Senior Marketing Manager, Direct to Consumer

🕒 August 5

🇺🇸 United States – Remote

💵 $138k - $170k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 0%

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iRhythm Technologies, Inc.

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2006

🏥 Healthcare

💼 Consulting

📦 Logistics

Healthcare • Consulting • Logistics

iRhythm Technologies, Inc. is a medical technology company that specializes in digital healthcare solutions for the management of cardiac arrhythmias. The company is best known for its ZioSuite, a comprehensive platform designed to deliver a streamlined solution for assessing heart health through advanced analytics and patient-centered data collection. iRhythm focuses on improving patient outcomes and optimizing the efficiency of healthcare providers through innovative technology in the cardiac monitoring space.

📋 Description

• Lead direct-to-consumer growth strategies expanding patient awareness, engagement, and activation • Define audience strategies, messaging frameworks, and value propositions across disease states • Partner with business leaders to align patient engagement with enterprise priorities • Develop and execute compliant omnichannel DTC campaigns across paid, owned, and earned media • Create patient education materials, website content, videos, social content, in-office materials, brochures, email journeys, and digital assets • Support commercial teams with launch materials, guidance, and enablement resources • Conduct and apply voice-of-customer research, market research, campaign analytics, and market intelligence • Evaluate patient advocacy partnerships, sponsorships, educational programs, and community engagement initiatives • Partner with patient advocacy organizations on compliant awareness, education, and engagement programs • Monitor competitive developments, healthcare marketing trends, patient education models, media channels, and digital engagement practices • Develop market comparisons, messaging guidance, objection-handling support, and internal education tools • Ensure DTC programs meet Medical, Legal, and Regulatory requirements and support MLR review and approval • Define, monitor, and report reach, engagement, conversion, content, media, and business performance metrics • Optimize messaging, creative, channel strategy, segmentation, and investment allocation using analytics • Communicate campaign performance, audience trends, and strategic recommendations in business reviews

🎯 Requirements

• Bachelor's degree required • Master's degree in marketing, business administration, communications, patient advocacy, or a related field preferred • 12+ years of progressive marketing experience • Significant experience leading DTC healthcare marketing programs for medical devices, diagnostics, digital health, pharmaceuticals, or disease awareness organizations • Experience developing omnichannel marketing campaigns across digital, social, web, email, print, experiential, and healthcare POS channels • Experience managing relationships with patient advocacy organizations, patient support groups, professional societies, or community-based health and social service organizations • Exceptional communication, presentation, storytelling, and executive influence skills • Demonstrated success leading highly cross-functional initiatives • Ability to thrive in a fast-paced, collaborative, and evolving business environment • Experience engaging patients through DTC and partner-led channels, including advocacy organizations, health systems, providers, payers, employers, and community-based organizations • Entrepreneurial mindset and ability to build scalable DTC capabilities in regulated healthcare • Demonstrated success influencing strategic decisions through market intelligence, advocacy engagement, and cross-functional leadership • Comfortable navigating ambiguity while establishing frameworks, processes, and performance expectations • Deep understanding of healthcare decision-making across patients, providers, caregivers, clinical teams, operational stakeholders, and commercial partners • Experience marketing connected medical devices, diagnostics, digital health solutions, AI-enabled healthcare technologies, or patient-facing healthcare services • Experience with patient access and resource hubs • Up to 20% domestic travel anticipated

🏖️ Benefits

• Annual corporate bonus eligibility • Medical, dental, and vision coverage starting on the first day • Paid holidays • Generous PTO • 401(k) with company match • Employee Stock Purchase Plan • Paid parental leave • Family benefits • Pet insurance discounts • Cultural committee and volunteer opportunities • Reasonable accommodation for qualified individuals with disabilities