Director of Demand Generation

Job not on LinkedIn

🔥 0 minutes ago

🌐 Canada, United States – Remote

🇨🇦 Canada – Remote 🇺🇸 United States – Remote

💵 $156k - $253.5k / year

⏰ Full Time

🔴 Lead

📈 Performance Marketing

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Jane.app

WebsiteLinkedInAll Job Openings

201 - 500 employees

🏥 Healthcare

💼 Consulting

⚕️ Healthcare Insurance

Healthcare • Consulting • Healthcare Insurance

Jane. app is a comprehensive practice management software designed for healthcare practitioners. Its platform includes features such as online booking, billing, and scheduling, with integrated telehealth capabilities that are HIPAA, PIPEDA, and GDPR compliant. Jane. app also offers customizable charting and reporting tools, payment processing options, and secure data storage solutions for multi-location practices. Additionally, their software is tailored for various types of healthcare clinics, providing an intuitive, web-based interface that improves clinic operations and patient experiences. The system is designed to simplify administrative tasks and enhance the efficiency of running a healthcare practice.

📋 Description

• Own Jane’s paid media budget and team across paid search, paid social, direct mail, and other channels • Partner with Growth Product on onboarding and activation tests with designers, developers, and product managers • Manage the marketing side of jane.com, including site strategy, conversion rate, SEO, and AEO • Design and run lifecycle marketing programs from first touch through trial, signup, and expansion • Apply AI to search discovery, research, creative testing, campaign optimization, and reporting • Define demand-program KPIs, attribution, and reporting requirements • Partner with Marketing Analytics & Operations on measurement and infrastructure • Collaborate with Sales and Support to align demand programs with revenue outcomes • Lead, coach, hire, and grow a team of channel experts • Build trust with Jane’s market and drive measurable business impact

🎯 Requirements

• 5–7 years driving tangible business impact in demand generation or growth marketing • Ideally experience managing and scaling multi-million-dollar budgets • Deep expertise across marketing analytics, web optimization, lifecycle marketing, and paid acquisition • Exceptional ability to translate numbers into marketing strategy • Experience using AI tools in day-to-day marketing work • Point of view on how AI is changing search and discovery • Proven success in high-velocity business models, ideally SMB or consumer • Experience beyond only account-based marketing or traditional enterprise SaaS • Ability to collaborate with design, development, and product teams • Track record of hiring and developing high-caliber growth marketing talent

🏖️ Benefits

• Salary ranges designed to reflect growth from developing skills to achieving excellence • US benefits package (linked in the posting) • Remote work across Canada, the United States, and the United Kingdom • AI-supported day-to-day work and interview process