Jimerson Birr
Professional Services • Real Estate • Banking
Jimerson Birr is a Florida-based law firm that provides commercial litigation and transactional legal services to businesses and organizations. The firm advises clients across many sectors — including real estate, banking, insurance, construction, healthcare and technology — and emphasizes a multidisciplinary, service-focused approach with flexible fee arrangements and industry-specific experience. Jimerson Birr represents companies of all sizes on matters such as contract counseling, dispute resolution, regulatory compliance, and risk management.
11 - 50 employees
Founded 2009
🏠 Real Estate
🏦 Banking
Demand Generation Marketing Lead
Job not on LinkedIn
October 23
Jimerson Birr
Professional Services • Real Estate • Banking
Jimerson Birr is a Florida-based law firm that provides commercial litigation and transactional legal services to businesses and organizations. The firm advises clients across many sectors — including real estate, banking, insurance, construction, healthcare and technology — and emphasizes a multidisciplinary, service-focused approach with flexible fee arrangements and industry-specific experience. Jimerson Birr represents companies of all sizes on matters such as contract counseling, dispute resolution, regulatory compliance, and risk management.
11 - 50 employees
Founded 2009
🏠 Real Estate
🏦 Banking
📋 Description
• Build multi-channel campaigns across email, paid ads, social, and webinars. • Structure campaigns around the buyer journey: awareness → consideration → decision. • Partner with Sales on precise follow-up sequences to maximize conversion • Own the marketing automation platform (HubSpot, Marketo, or Pardot). • Design nurture tracks to convert prospects not yet ready to buy. • Define and refine scoring models for clean MQL → SQL handoffd • Track and report on MQLs, SQLs, CAC, CPL, and funnel conversion rates. • Monitor pipeline contribution and campaign ROI with accuracy and transparency. • Provide leadership with clear, data-driven recommendations. • Collaborate with Sales and Client Onboarding to ensure campaigns deliver the right type of leads. • Work with Marketing and Product teams on content, launches, and promotions that fuel demands. • Test and validate new channels (LinkedIn, ABM campaigns, niche communities). • Conduct disciplined A/B testing on landing pages, CTAs, and email performance. • Scale effective campaigns; eliminate inefficiencies quickly.
🎯 Requirements
• 5+ years of experience in B2B demand generation and management • Strong aptitude with technology and process adoption. • Proven track record of building lead-gen programs that deliver pipeline • Epertise with CRM & automation platforms (Salesforce, HubSpot, Marketo, Pardot) • Strong analytical background — comfortable with CAC, CPL, funnel metrics, campaign ROI • Experience with paid advertising (LinkedIn Ads, Google Ads, social) • Independent, methodical, and precise — thrives on ownership and measurable results • Experience in a law firm or similar professional services environment highly preferred. • Exceptional organizational skills with the ability to juggle multiple priorities. • Strong communication and problem-solving skills.
🏖️ Benefits
• Our award-winning law firm is at its best when it helps clients set measurable goals and develops multi-level strategies to achieve them. Our lawyers are trained to take ownership of our client’s challenges by getting close to the problem and close to the people who can benefit from the solutions we provide. We’re business-oriented lawyers equally comfortable as community leaders, private transaction counselors, or courtroom advocates. We pride ourselves on our people and their collective achievements. Besides our long list of legal industry honors, the firm has a track record spanning over a decade winning local, state, and national awards for being a “Best Company to Work For,” “Fastest Growing Company,” and “Best Law Firms in America.”****Our atmosphere and award-winning firm culture are collegial and professional, and our shared commitment to professional development is superior to our contemporaries. To learn more about our firm culture, please visit our website Jimerson Birr.******Our core values are simple: Commitment to service; Commitment to quality; Commitment to results.*******Jimerson Birr is an equal-opportunity employer. All qualified applicants receive consideration for employment and all employees are treated during employment without regard to race, color, sexual orientation, religion, sex, age, national origin, genetic information, disability, veteran status, gender identity, and marital status.*
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