Integrated Marketing Manager – Automated

🕒 September 23

🇺🇸 United States – Remote

💵 $90k - $110k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 1%

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Logo of Justrite Safety Group

Justrite Safety Group

1001 - 5000 employees

Founded 1906

🏥 Healthcare

🏗️ Construction

📦 Logistics

Healthcare • Construction • Logistics

Justrite Safety Group is a manufacturer and supplier of workplace safety and hazardous materials handling equipment. The company offers safety cans and containers, flammable and hazardous-material storage cabinets, safety showers and eyewash stations, spill containment and secondary containment systems, gas cylinder handling equipment, aerosol can recycling solutions, and related accessories. Justrite sells through distributors and an e-commerce storefront, provides compliance guidance, site safety surveys, and engineered solutions for industrial, laboratory, construction and commercial facilities, and emphasizes many products made in the USA.

📋 Description

• Develop compelling email, SMS, and social campaigns for lead generation • Collaborate with business-unit marketing managers and channel marketing to combine content across business units • Develop trigger-based campaigns to drive loyalty and repeat purchases • Collaborate with the eCommerce team to align content, context, and campaign strategy • Support implementation, tracking, and performance measurement of paid and organic social campaigns • Ensure proper campaign tagging, audience segmentation, and reporting • Maximize database effectiveness through lead segmentation, automation, and personalization • Leverage marketing automation and CRM strategies to increase customer loyalty and lifetime value • Track performance, inform strategic decisions, and identify growth opportunities using analytics and reporting • Oversee configuration and integration of marketing automation platforms with Salesforce and Magento • Lead automation-platform integration to improve data synchronization, workflow automation, and customer experience • Partner with Corporate Marketing to activate brand-building campaigns across social, web, email, and influencer channels • Partner with channel marketing, product managers, marketing managers, and eCommerce teams to create sales-driving programs, promotions, and campaigns • Report to the VP, Ecommerce and work closely with the VP, Corporate Marketing

🎯 Requirements

• 5+ years of experience as a leader in digital marketing focused on email, SMS/RCS, and social media • 5+ years of experience creating, implementing, and running large-scale campaigns • Database management experience with an enterprise-level marketing automation platform such as HubSpot, Marketo, or Adobe Campaign • Understanding of and experience implementing tracking and tagging mechanisms across digital platforms • Experience with marketing automation and CRM strategies • Experience with Salesforce and eCommerce platforms such as Magento • Experience with lead segmentation, automation, and personalization strategies • Experience using data analytics, scorecards, dashboards, and ad hoc reporting

🏖️ Benefits

• Annual incentive plan tied to achievement of annual business and financial targets • Comprehensive medical, dental, and vision coverage • Flexible hours and alternative work arrangements • 401K plan with company match • Company-paid short- and long-term disability insurance • Generous paid time off • Personal days • Employee wellness program • Career advancement opportunities • Learning from industry experts and contributing to cutting-edge solutions

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