Senior Content Marketing Manager

🕒 June 15

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Kalepa

WebsiteLinkedInAll Job Openings

11 - 50 employees

🤖 Artificial Intelligence

🛡️ Insurance

💰 $14M Series A on 2021-09

Artificial Intelligence • Insurance

Kalepa is a company focused on revolutionizing the field of insurance underwriting through its AI-powered software, Copilot. Copilot helps underwriters make more informed decisions by consolidating critical information and streamlining the underwriting process, thus increasing efficiency and profitability for insurance carriers and MGAs. Kalepa ensures that commercial and specialty underwriters can quickly bind the most profitable risks by providing them with essential insights and tools. The company's technology aims to reduce complexities, improve underwriting quality, and enhance growth in the insurance sector.

📋 Description

• Partner with executives, customers, and subject matter experts to identify insights, develop original points of view, and create differentiated market narratives • Write, edit, and publish high-quality content across formats including blogs, newsletters, research reports, webinars, customer stories, case studies, landing pages, sales enablement assets, and emerging content formats • Build and manage thought leadership programs for executives and subject matter experts, including content planning, interviewing, ghostwriting, publishing, and performance tracking • Own SEO and AEO initiatives to improve discoverability across traditional search engines and AI-powered answer engines • Continuously experiment with new formats, channels, and audience growth initiatives, using data to determine where Kalepa should invest further • Use AI tools responsibly to accelerate production and research while maintaining a high bar for editorial quality, accuracy, and original thinking • Track, analyze, and report on content performance, using insights to refine strategy, prioritization, and investment decisions

🎯 Requirements

• Have 6+ years of experience in content marketing, content strategy, editorial, or thought leadership roles • Have experience building content systems, not just creating individual content assets • Have exceptional writing and editing skills, with a proven ability to simplify complex technical or industry-specific topics • Have experience creating content that supports business objectives such as SEO growth, audience growth, executive visibility, demand generation, or pipeline influence • Have strong ghostwriting capabilities and can adapt tone and voice across different stakeholders • Have excellent editorial instincts and a high standard for clarity, structure, accuracy, and quality • Are naturally curious and enjoy identifying new opportunities, testing ideas, and learning from results • Are highly organized and capable of managing multiple projects, stakeholders, and deadlines simultaneously • Have experience writing data-driven stories, research-based content, or industry analysis

🏖️ Benefits

• Competitive salary (based on experience level). • Significant equity options package. • 401(k) plan with employer contribution (regardless of employee contribution) • Excellent benefits: 100% covered medical, 100% covered vision and dental, and others. • 20 days of PTO a year. • Global team offsites (2021 - Playa del Carmen, 2022 - Rome, 2023 - Buenos Aires, 2024 - Lisbon) • Healthy living/gym stipend. • Mobile phone bill stipend. • Continuing education credits.