Director, Lifecycle Marketing

🕒 July 16

🇺🇸 United States – Remote

💵 $175k - $260k / year

⏰ Full Time

🔴 Lead

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 11%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Kindred

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2016

🏨 Hospitality

🏪 Marketplace

✈️ Travel

Hospitality • Marketplace • Travel

Kindred is a members-only home exchange community where people can swap homes and travel freely. The platform allows members to stay up to five nights in a partner's home before they reciprocate hosting. The service is open to both renters and homeowners who have well-cared-for homes in cities like New York, London, Paris, and many others across North America and Europe. Members earn travel credits by hosting others or referring friends, and they pay only a cleaning and service fee per trip, with no nightly fees or membership fees required. Kindred provides a community-driven approach to travel, offering a lower-cost alternative to traditional hotels or vacation rentals, while fostering connections among homeowners and travelers.

📋 Description

• Own hosting and travel activation communications experience: Own the strategic roadmap, execution, and optimization of customer communications across email, SMS, push notifications, in-app messaging, and emerging lifecycle channels. Optimize existing programs, as well as leverage insights to iterate and launch new strategies to activate Kindred members across various audience segments. • Establish Lifecycle function. Establish cross-functional processes for campaign execution, measurement, and reporting. Partner with Data Engineering and Analytics to develop actionable lifecycle performance insights and evolve the data infrastructure that powers personalization, automation, and decision-making. Define lifecycle messaging best practices to deliver consistent, customer-centric experiences, and proactively identify and advocate for the people, tools, and resources needed to support the team's growth and long-term success. • Hone our GTM muscles. Develop messaging playbooks in partnership with PMM for new product launches and marketing campaigns, continuously improving with each iteration. Partner across Product, Engineering, Creative, and Marketing to bring together technical, creative, and lifecycle requirements and deliver seamless, end-to-end customer experiences. • Be a thought leader on existing members. Serve as the voice of the member by translating lifecycle performance into actionable insights. Regularly share results, learnings, and customer trends to deepen the organization's understanding of member segments, their journeys, and the behaviors that drive hosting, travel activation and long-term engagement. • Build a world-class lifecycle engine. Continually evolve the strategic direction of Kindred's lifecycle marketing discipline by bringing the latest advances in AI, personalization, experimentation, and marketing technology into our member experience. Champion new ways of working that improve efficiency, increase relevance, and unlock step-function growth.

🎯 Requirements

• 12+ years of experience in lifecycle marketing and CRM strategy, ideally in consumer marketplace, membership, or network-based products. • Proven track record in building high volume lifecycle programs that drive measurable business outcomes. • You've worked closely with PM’s, Brand, Data, and Engineering teams and have strong project management and communication skills. You can write actionable engineering requirements and creative briefs in the same week. • Analytical mindset, with proven ability to gain insights from high-volume, complex, and omni-channel existing programs, and turn them into actionable results. Strong point of view on lifecycle data infrastructure and pipelines. • Mobile-first experience preferred. Deep experience with mobile and app channels – push, in-app, SMS, WhatsApp – with a strong point of view on channel strategy. • Hands-on experience in building campaigns and workflows, and working knowledge of optimal build-out of canvases, customer segments, and automations. • Equally comfortable rolling up sleeves to execute campaigns on an ongoing basis as you are building a strategy • Scrappy and self-directed: you don't wait for perfect data or a perfect brief. You can make progress toward goals even when there’s ambiguity or a lack of existing process. • Must have experience with Braze, CDP integrations, AI personalization and localization tooling.

🏖️ Benefits

• Competitive cash compensation and equity • Comprehensive health benefits • Flexible time off, plus 12 paid holidays per year • 21 credits per year to stay in Kindred homes • $4,000 annual travel stipend to help offset travel-related costs • Remote-first and remote-flexible work environment, with opportunities to work from anywhere and gather in person, including at Kindred HQ in San Francisco • Regular team and company offsites to connect, collaborate, and build together • A vibrant, inclusive, and highly skilled team that ferociously protects team chemistry • A culture of high standards, feedback, and continual growth