Head of Brand – Impact

🔥 1 minute ago

🌐 Canada, United Kingdom, +1 more countries – Remote

🇨🇦 Canada – Remote 🇬🇧 United Kingdom – Remote 🇮🇪 Ireland – Remote

💵 $85k - $120k / year

⏰ Full Time

🔴 Lead

👻 Ghost score 0%

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KittySpout

WebsiteLinkedInAll Job Openings

2 - 10 employees

🛍️ eCommerce

👥 B2C

🛒 Retail

eCommerce • B2C • Retail

KittySpout is a direct-to-consumer pet product brand and online retailer focused on cat hydration and related accessories. The company sells cat water fountains (including wireless and stainless-steel models), replacement filters that claim to remove impurities, anti-splash mats, feeders, toys, supplements, and other accessories. Its website and marketing reference seasonal promotions, a VIP Cat Club, social channels, referral programs, and content such as a blog—indicating an e-commerce retail business model targeting cat owners.

📋 Description

• Own the brand story, positioning, tone of voice and brand guidelines for both brands while keeping them distinct • Design and run a giving-back program with shelter and rescue partners, and track its impact • Build the yearly brand-moment calendar and run each moment end to end, including concepts, partners, budgets, website and email, social, creators and press • Run pop-ups, events, sponsorships and stunts, each with its own budget and goal • Pitch every brand moment, cause campaign and launch directly or through a managed PR agency • Build a super-fan community and turn customer reviews, photos and stories into brand content • Report brand health monthly and own the brand budget • Review pages, packaging, emails and key ads before launch and conduct quarterly brand audits • Choose anchor causes with the CEO and manage national and local shelter and rescue partners • Run adoption events and donation drives and track/report impact • Pitch press and podcasts, win reviews, gift-guide placements and awards, maintain the press kit and track mentions • Set monthly Rocks with the CEO and write SOPs so the playbook works without one person • Work directly with the founder to scale profitable DTC pet brands

🎯 Requirements

• Fully remote, full-time, based in Canada, the United Kingdom or Ireland • Fluent in English • 7+ years in brand, communications or brand marketing at consumer brands is ideal; 5–6 years with strong results is also considered • Experience building awareness and goodwill for a consumer brand through causes, events and PR • Experience planning and shipping brand moments end to end, on time and on budget, across many partners • Experience running nonprofit or shelter partnerships that were real, measured and credible • PR and storytelling experience, with demonstrated press wins • Experience running campaigns for a North American audience • Ability to run events and partners remotely through agencies, partners and local contractors • Sharp eye for on-brand work and consistency across every touchpoint • Ability to tie brand work to measurable results such as branded search, word of mouth and press • Willingness to work overtime or weekends if needed • Excellent cultural fit according to the company’s values • Excited to work closely with the founder and help scale the company • Pet industry experience is a bonus

🏖️ Benefits

• Bonus of 10–20% of base • Fully remote work • Contractor arrangement with monthly invoicing

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