Circulation Manager

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🕒 June 10

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LabX Media Group

WebsiteLinkedInAll Job Openings

201 - 500 employees

🏥 Healthcare

💼 Consulting

📦 Logistics

Healthcare • Consulting • Logistics

LabX Media Group is a diversified global media company dedicated to serving the laboratory professional community. It provides unparalleled intelligence and integrated marketing solutions tailored to the needs of the scientific community. The company offers a variety of services including live events, e-newsletters, digital tools, webinars, social media engagement, magazines, and e-commerce platforms. LabX Media Group connects laboratory professionals with essential information and resources, focusing on editorial excellence and marketing integrity. Their brands include LabX, Lab Manager, The Scientist, and Technology Networks, among others, covering areas such as life sciences, drug discovery, lab management, and more. They use advanced technology to deliver high-quality content and dynamic marketing solutions worldwide.

📋 Description

• Manage all aspects of print circulation for a large print brand with a focus on subscriber retention and proactive churn reduction strategies. • Utilize audience data and insights to make data-informed decisions that influence audience growth and increase overall audience engagement across the portfolio. • Plan and execute campaigns to acquire new and retain current subscribers, using list segmenting and behavioral targeting strategies. • Develop test plans, trial offers, and promotional packages. • Monitor performance results for multiple customer acquisition channels and lifecycle campaigns, optimizing based on measurable outcomes. • Own the complete workflow of a contact from their initial point of conversion to their success or failure in ongoing marketing, engagement, and opt-in campaigns. • Oversee all logistical matters related to print and circulation including 3rd party vendor management, agency partnerships, newsstand distribution, cost optimization, print order management, shipping and more. • Conduct competitive analysis and market research; continuously monitor industry trends, technologies, and conversion optimization techniques to keep the brand ahead of the curve. • Monitor email deliverability and take action to increase deliverability rates, open rates, and click-through rates across all subscriber communications. • Develop and execute plans and strategies that grow our audience and drive traffic and engagement to editorial and advertiser-supported content, programs, and events.

🎯 Requirements

• Post-secondary degree or diploma in Marketing, Communications, Business, or a related field; equivalent experience will be considered. • 5+ years of progressive experience in circulation management, audience development, or digital/print marketing, ideally within a media, publishing, B2B or B2C environment. • Strong analytical mindset with the ability to interpret audience data and translate insights into actionable strategies that drive measurable growth. • Excellent communication and project management skills; ability to manage multiple brands and campaigns simultaneously in a fast-paced, remote environment. • Experience in/knowledge of the scientific industry is an asset. • Expert working knowledge of subscription fulfillment software (Omeda, CDS). • Experience with e-mail marketing platforms and list segmentation best practices. • Experience with web analytics platforms (Google Analytics, Adobe Analytics) and data visualization tools to monitor audience KPIs and campaign performance. • Hands-on experience with social media management; familiarity with emerging platforms and growth tactics. • Direct experience both executing and managing paid advertising efforts. • Experience with A/B testing and conversion rate optimization; a disciplined, test-and-learn approach to campaign development capable of demonstrating clear ROI. • Advanced knowledge of print fulfillment workflows, subscriber database management, subscription billing cycles, and postal regulations.

🏖️ Benefits

• health and dental coverage • paid vacation • professional development support