VP, Digital Strategy

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September 24

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Location3

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B2B • Marketing • SaaS

Location3 is a digital marketing agency specializing in strategic solutions for franchise and multi-unit brands. They provide a data-driven approach to marketing, leveraging their proprietary local marketing and data management platform to drive digital transformation for their clients. Since 1999, Location3 has focused on helping these brands optimize their marketing strategies across various channels, ensuring effective engagement with their target audiences and fostering customer loyalty. They offer services such as marketing strategy, data science and analytics, programmatic media, SEO, content marketing, local listings management, paid search, paid social, and local marketing.

51 - 200 employees

Founded 1999

🤝 B2B

☁️ SaaS

📋 Description

• Lead Location3’s digital transformation and define and execute the agency’s digital roadmap aligned with business goals. • Champion the integration of AI technologies into marketing and media operations and identify and deploy AI tools to enhance campaign performance, customer insights, and operational efficiency. • Lead the development of data-driven, automated, and personalized marketing strategies and oversee media planning and buying with a focus on ROI and audience engagement. • Collaborate with data science and engineering teams to build proprietary AI solutions. • Serve as a strategic advisor to clients on digital transformation and media strategy and present digital vision and performance metrics to executive leadership and stakeholders. • Lead, manage, and mentor a high-performing digital team across strategy, media, and technology and foster a culture of innovation, agility, and continuous learning. • Ensure alignment across cross-functional teams, support professional growth, and deliver high-performance campaigns that elevate client success. • Reports directly to the Chief Operating Officer (COO) and is part of the senior leadership team.

🎯 Requirements

• 8+ years of experience in digital and media strategy, with at least 3 years in a senior leadership role within a digital agency or similar environment. • Bachelor’s or Master’s degree in Marketing, Digital Media, Business, or related field. • Proven success leading high-impact digital transformation initiatives. • Deep understanding of AI applications in marketing (e.g., predictive analytics, personalization, automation). • Strong leadership and communication skills with the ability to influence at all levels. • Experience managing cross-functional teams and complex digital projects. • Proficiency with platforms such as Google Marketing Platform and Meta Ads Manager. • Experience with AI tools including ChatGPT, Jasper, or custom machine learning models is preferred. • Agile and digital product development experience preferred. • Proven thought leadership in digital innovation and emerging technologies preferred. • Experience working with franchise systems is preferred. • Currently only able to hire within the U.S.

🏖️ Benefits

• Competitive base salary of $130,000 to $150,000, plus performance-based incentives. • Medical, dental, vision • Matching 401K • Wellbeing stipend • Every other Friday off • Remote work equipment and remote equipment reimbursement • Fully remote work organization with a dedicated in-person annual company retreat (includes annual golf day) • Remote monthly events (learning hours, team happy hours, team trivia) • Ongoing education and training programs • Positive and fun work environment