Director, CRM & Lifecycle Marketing

Job not on LinkedIn

🔥 14 hours ago

🇺🇸 United States – Remote

💵 $120k - $140k / year

⏰ Full Time

🔴 Lead

🏆 Customer Success

👻 Ghost score 0%

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Lunar Solar Group

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2017

💼 Consulting

📣 Marketing

🛍️ eCommerce

Consulting • Marketing • eCommerce

Lunar Solar Group is a global growth consultancy and full-service digital agency that helps DTC and retail brands scale by combining marketing expertise with proprietary commerce and AI-driven technology. The company operates multiple service divisions (acquisition, retention, and website/studio) through brands like MuteSix, Enkore, No Sleep Studio, and Sharma Brands, offering full-funnel acquisition, lifecycle and loyalty programs, performance creative, and ecommerce site optimization. Lunar also builds and markets proprietary martech and AI solutions (Mission Control, CairnAI, DTR Labs, Stay AI) that connect digital marketing to in-store conversion and improve attribution, personalization, and subscription management for clients.

📋 Description

• Partner with the Department Head on department goals, forecasting, and staffing plans • Monitor account profitability and flag adjustments needed to maintain healthy margins • Serve as a day-to-day leader for the team and clients as needed • Lead lifecycle strategies across email, SMS, loyalty, subscription, and referral programs • Advise priority clients, particularly Shopify-based DTC brands • Run lifecycle audits and identify revenue opportunities • Build and present audit decks to prospects with Sales and Account leadership • Support new business wins and expansion of existing client relationships • Implement and refine workflows, tools, and QA processes • Create and maintain playbooks for flow builds, Braze setup, audits, QA, and seasonal planning such as BFCM • Train the team on playbooks and update them as platforms and strategies evolve • Standardize reporting and performance dashboards • Oversee collaboration among retention strategists, designers, and copywriters • Manage and mentor managers, strategists, and creatives • Set performance expectations and provide coaching, feedback, and career development • Foster accountability, innovation, and client-first thinking • Track ESP capabilities, martech integrations, and retention best practices • Build and maintain technology vendor partnerships • Represent the Lifecycle division through industry events, content, and platform partnerships

🎯 Requirements

• 8+ years of lifecycle marketing, CRM, or retention experience • Agency experience required • DTC brand experience required • Deep, hands-on Braze experience, including building and managing programs • Strong working knowledge of Klaviyo • Advanced knowledge of Shopify and retention martech tools such as Attentive, Postscript, STAY.AI, Recharge, and Yotpo • Track record of delivering retention programs that drive measurable revenue and customer LTV growth • Strong understanding of funnel strategy, customer segmentation, and performance optimization • Experience working with cross-functional strategy, account management, and creative teams • Exceptional communication and client management skills • Experience running lifecycle or CRM audits and presenting findings in well-prepared decks • Experience building playbooks, SOPs, or frameworks for consistent team delivery • Must be legally authorized to work in the United States • Must answer whether employment visa sponsorship will be required

🏖️ Benefits

• Accelerated career growth and leadership opportunities • Direct mentorship and collaboration with senior leaders across departments • A talented, supportive, and passionate team • 100% paid Medical, Dental, Vision, STD, LTD, and Life insurance • 401K with company match • Generous PTO and holidays • A day off during your birthday week

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