Lifecycle Marketing Lead – Health Plans, Health Systems

🕒 August 19

🇺🇸 United States – Remote

💵 $85k - $117k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 13%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Lyra Health

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2015

🏥 Healthcare

⚕️ Healthcare Insurance

☁️ SaaS

💰 $235M Series F on 2022-01

Healthcare • Healthcare Insurance • SaaS

Lyra Health is a mental health company that partners with organizations to deliver comprehensive and effective global workforce mental health benefits. By providing evidence-based mental health care, Lyra Health boosts employee well-being and drives business impact. Their platform offers high-quality mental health support through a global network of professionals, utilizing AI matching technology to connect members quickly with suitable providers. Lyra Health serves families, couples, adults, and children, offering support for diverse mental health needs. Their programs aim to improve employee health, productivity, and reduce healthcare costs while providing a seamless member experience.

📋 Description

• Map out and launch comprehensive, multi-channel communication journeys across email, SMS, and in-app channels, guiding members from first login to active care utilization • Own acquisition and onboarding experiences • Develop creative and programmatic strategies to welcome new members and re-engage members who have not entered care • Partner with Product and Operations on member experience • Coordinate with the Manager of Marketing Operations to ensure flawless technical implementation • Collaborate with Marketing Strategy to maintain brand voice alignment • Lead structured A/B testing of messaging hooks, content formats, and delivery timing • Use member insights and behavioral trends to create tailored messaging tracks for different member demographics • Track and evaluate member engagement channels • Translate campaign metrics into strategic insights for marketing leadership • Report directly to the Senior Manager, Consumer Marketing

🎯 Requirements

• 4+ years of experience leading lifecycle marketing, customer retention, or brand engagement campaigns, with a strong emphasis on B2C or B2B2C user journeys • Proven track record of managing multi-channel communication programs (email, push, or SMS) and collaborating with operations teams to deploy them • Superb communication skills, with ability to address sensitive, high-stakes topics like healthcare and mental wellness with nuance and warmth • Strong understanding of consumer behavior and user psychology • Ability to motivate audiences to take action through timely communication • Highly organized, with experience cross-functionally coordinating complex marketing campaigns from concept through launch • Preferred: experience in consumer-facing health, wellness, or mission-driven industries • Preferred: experience running campaigns across multiple distinct user personas or business verticals • Preferred: familiarity with user testing, creative asset management, and working alongside design and content teams • Preferred: passion for mental health advocacy and transforming healthcare

🏖️ Benefits

• Comprehensive healthcare coverage (including medical, dental, vision, FSA/HSA, life and disability insurances) • Access to Lyra for Lyrians; coaching and therapy services for you and your dependents • Equity in the company through discretionary restricted stock units • Competitive time off with pay policies including vacation, sick days, and company holidays • Paid Parental Bonding Leave for birthing and non-birthing parents • 401K with up to 3% matching • Employee Well-Being Program with additional perks like: fertility and family building, maternity program, employer discount marketplace, pet insurance, and financial planning tools • Monthly tech stipend • Well-being perks and activities, surprise swag, regular community celebration, and more • Discretionary bonuses may be available