Paid Media Analyst – Mid-level

Job not on LinkedIn

🕒 August 12

🇧🇷 Brazil – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Macfor

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2011

💼 Consulting

📣 Marketing

📱 Media

Consulting • Marketing • Media

Macfor is a Brazilian data-driven full-service digital marketing agency that builds dedicated squads to deliver 360° digital campaigns, growth-hacking programs and analytics-driven performance for large brands. The agency emphasizes data science, a proprietary data lake, Google Ads/Analytics expertise, and AI/LLM-driven tools and training (Universidade Macfor) to scale results and reduce costs for clients across sectors. Macfor also produces marketing content (podcasts, newsletters) and offers diagnostic and performance-fee-based engagements.

📋 Description

• Develop strategic paid media plans aligned with clients' objectives • Create, set up, and monitor campaigns on Google Ads, Meta Ads, LinkedIn Ads, and Spotify Ads • Define channels, formats, audiences, targeting, and budget allocation • Monitor campaigns and perform regular optimizations based on performance • Analyze reach, frequency, CTR, CPC, CPA, conversions, and ROAS • Produce reports, presentations, and analyses with strategic insights and recommendations • Use Google Analytics 4 to analyze traffic, user behavior, and conversion funnels • Develop tests for audiences, creatives, messaging, and formats • Collaborate with account management, planning, creative, and data teams • Prepare technical briefs for the development of media assets • Participate in planning, monitoring, and results presentation meetings • Organize timelines, tasks, approvals, and campaign priorities • Keep up with trends, updates, and new features of media platforms

🎯 Requirements

• Previous experience in planning, implementing, and optimizing paid media campaigns • Hands-on knowledge of Google Ads and Meta Ads • Experience with Search, Performance Max, Demand Gen, Display, YouTube, and Social Ads campaigns • Knowledge of Google Analytics 4 and conversion measurement • Ability to analyze data and translate results into actionable recommendations • Familiarity with key media metrics such as CPM, CPC, CTR, CPA, CPL, frequency, conversion, and ROAS • Proficiency in Excel or Google Sheets for data organization and analysis • Knowledge of PowerPoint or Google Slides • Strong verbal and written communication skills • Organized, detail-oriented, and able to manage multiple tasks and deadlines • Analytical, proactive, and results-driven mindset • Comfortable participating in meetings and presenting strategies and results • Ability to work collaboratively across different teams

🏖️ Benefits

• Knowledge-sharing environment and networking opportunities with partners and clients • Potential access, depending on hire or partner interest, to content, workshops, and industry events organized or recommended by Macfor • Recommendations of literature and recognized methodologies for improving service delivery • Freedom to propose solutions, participate in strategic meetings, and contribute suggestions across management, technology, growth, and marketing areas • Full autonomy in choosing methods and strategies to meet contracted deliverables • Opportunity to develop new projects and grow professionally