Head of Business Development – Agency

Job not on LinkedIn

🕒 September 22

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

💰 Business Development (BDR)

👻 Ghost score 13%

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Logo of Madrivo

Madrivo

51 - 200 employees

📣 Marketing

☁️ SaaS

🤝 B2B

Marketing • SaaS • B2B

<Madrivo> Madrivo is a performance marketing and affiliate advertising company that connects publishers and advertisers through a data-driven multichannel platform called Techtelligence®. The company provides performance-based customer acquisition services, analytics for direct-response campaigns (email, social, native, search, display), encrypted dynamic links, and compliance/fraud protection to help brands and affiliates optimize revenue and campaign performance.

📋 Description

• Scale the go-to-market strategy for Madrivo’s Agency Services division, focusing on the Insurance vertical • Design the blueprint for aggressive market expansion • Personally execute the sales motion and secure high-value managed service contracts for PPC, Paid Social, and Programmatic • Serve as the lead deal-maker and face of Madrivo’s agency offering • Navigate C-suite hierarchies at major insurance carriers • Close six-to-seven-figure retainer deals • Operate initially as an individual contributor while building the foundation for a future team • Document winning strategies and create the sales playbook • Define KPIs for the future sales team • Evolve the Agency value proposition for Paid Search and Media Buying offerings • Develop data-driven sales strategies using insights into the Insurance vertical • Build the Solution-Architect sales methodology from scratch • Partner with the executive team to define resource requirements, case studies, and operational support • Establish standards for proposals, pitch decks, and RFP responses • Nurture long-term, retainer-based relationships with C-suite executives • Guide clients on allocating multi-million-dollar media budgets • Design opportunity-identification processes for cross-selling services

🎯 Requirements

• 8+ years of progressive experience in Digital Agency sales • Experience selling Managed Services, not just lead generation • Deep understanding of the Insurance ecosystem, including Carriers, IMOs, and FMOs • Understanding of insurance compliance, lead quality, and insurance CMO pain points • Fluency in Paid Search, including Google and Bing • Fluency in Paid Social and Programmatic • Experience launching new service lines or opening new verticals • Ability to operate autonomously without a pre-existing roadmap • Ability to document wins and losses and create repeatable systems • Willingness and ability to personally prospect, open doors, and close enterprise deals • Experience with high-level partnership strategy and consultative selling

🏖️ Benefits

• Direct collaboration with the CEO and SVP of Operations • Access to top-tier media buyers and operational support • Clear path to building and leading a team as revenue streams are unlocked and the division demonstrates scalability • Opportunity to work within an established, successful company and build a new division

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