ABM Media Manager

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November 13

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Marketbridge

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B2B • Marketing & Communications • Technology

Marketbridge is a growth consulting and marketing firm that combines management consultancy with marketing agency capabilities. They specialize in go-to-market consulting, growth strategy, and operational optimization, utilizing marketing science, analytics, and technology to drive sustainable revenue growth for clients across various industries. Their services include audience insights, brand messaging, demand generation, and digital experiences, all aimed at helping modern leaders transform their market presence and optimize marketing effectiveness.

201 - 500 employees

Founded 1991

🤝 B2B

💰 Private Equity Round on 2023-11

📋 Description

• As an ABM Media Manager, you will achieve mastery in building and delivering client presentations, media planning, and the RFP process. • Take ownership of client communications beyond campaign initiatives, including problem-solving and handling escalations. • Identify and address client issues, negotiate effectively with vendors and partners. • Gain a thorough understanding of Marketbridge processes, training Media Specialists and cross-functional teams. • Generate revenue by keeping clients satisfied and continuously seeking cross-sell and upsell opportunities. • Manage all facets of campaign execution by overseeing vendor relationships and media launches. • Lead budget planning, pacing, and performance monitoring across accounts, ensuring media investments align with forecasted outcomes and ROI targets. • Act as a senior, trusted advisor to clients, providing strategic media recommendations and insights that align with their business objectives.

🎯 Requirements

• 4-6+ years of agency or brand campaign execution experience and/or performing a relevant marketing role within B2B technology marketing including experience in the following: • Media Strategy (Research/Planning: Brand, Demand, ABM) • Varied Buying Expertise (Tier one media, trade publications, platforms, outdoor, etc) • Testing Strategy (Optimization Strategy & Creative Tests) • Media Activation (Trafficking, Tagging, Tracking, QA, Reporting) • Data-driven media segmentation, buying and bid strategies (PPC, CPM, CPL) • Analytics concepts (web, social, pipeline, attribution) • Management of $4-7M+ annual media budgets. • Hands-on experience across brand, thought leadership, and demand campaigns, with a track record of working across multiple B2B brands. • ABM experience a plus. • Experience in managing junior team members, while collaborating effectively across all levels of the organization. • Presentation of ideas and strong deck development (Audits, media plans, Optimization plans) • Written communications (Briefs, RFPs, client emails, internal slack and asana) • Data literacy and excel mastery (media plans and reporting)

🏖️ Benefits

• Industry competitive compensation and performance-based bonuses • Generous paid time off including vacation, holidays, sick leave, maternity/paternity leave, and Friday Summer hours • A wide array of healthcare options including medical, dental, and vision coverage • 401(k) savings plan with company match • Marketbridge-led Social Committee • Referral bonus program • Mentor program for new hires