Senior Manager, Lifecycle Marketing – DTC

🕒 June 18

🏄 California – Remote

🏄 California – Remote

💵 $136k - $160k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 36%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Maven Clinic

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2014

🏥 Healthcare

⚕️ Healthcare Insurance

📡 Telecommunications

Healthcare • Healthcare Insurance • Telecommunications

Maven Clinic is a pioneering telehealth provider dedicated to women's and family health. The company offers comprehensive support through various life stages, such as fertility, maternity, parenting, and menopause. Maven Clinic combines clinical expertise with an intuitive virtual care model to deliver improved health outcomes and lower costs for families around the world. With a focus on personalized care, it connects members to on-demand specialists to address their clinical, emotional, and financial needs seamlessly.

📋 Description

• Architect and own the full consumer lifecycle roadmap from pre-purchase nurture and conversion through post-purchase engagement, win-back, and healthcare-specific journeys • Lead lifecycle go-to-market for new program launches and own communications from pre-launch nurture through ongoing retention • Build and operate automated Braze flows across email, SMS, push, and in-app channels • Implement complex segmentation, Liquid personalization, and journey QA • Maintain lifecycle infrastructure, journey hygiene, integration health, and scalable Braze architecture • Partner with engineering on event schemas, data triggers, Braze integrations, backend-event requirements, and trigger debugging • Design and use AI-assisted tools for email copy and design prototypes, routing work through content and design review • Maintain and evolve a modular email design system • Own lifecycle experimentation, including A/B tests, result analysis, and reporting on conversion, retention, and LTV drivers • Monitor funnel performance, identify drop-offs and engagement gaps, and recommend product improvements • Analyze replies, unsubscribe signals, and engagement data to inform product, clinical, and content messaging • Ensure lifecycle communications meet HIPAA and healthcare compliance requirements • Collaborate with product, engineering, clinical, and content teams to integrate lifecycle into the member experience

🎯 Requirements

• 5–8 years of experience in lifecycle marketing, including meaningful experience in DTC health, wellness, or similarly trust-sensitive and regulated consumer categories • Deep fluency across the full DTC lifecycle funnel, including acquisition nurture, abandoned checkout/consultation, post-purchase onboarding, win-back, loyalty, Rx management, refill reminders, and clinical program engagement • Braze power-user experience required, including complex canvases, multi-step event-triggered flows, Liquid logic personalization, A/B experiments, and segmentation • Strong technical and data fluency, including reading event schemas, writing trigger specifications, cross-referencing tracking plans, and troubleshooting flow issues • Experience leading lifecycle marketing for new product or program launches • Strong product instincts and ability to synthesize lifecycle insights into roadmap recommendations • Working knowledge of email deliverability, list hygiene, and domain authentication • HIPAA awareness and healthcare expertise • Ability to use AI tools for copy drafting and design iteration • Strong analytical skills, including lifecycle performance reporting and investment-case development • Familiarity with Mixpanel for funnel analysis strongly preferred • Working knowledge of Customer.io strongly preferred • Active work authorization in the United States required

🏖️ Benefits

• Equity • Employer-covered health, dental, and insurance plan options • Access to Maven’s platform and specialists, including mental health, reproductive health, family planning, and pediatrics care • Wellness partnerships • Hybrid work, in-office meals, and work-together days • 16 weeks 100% paid parental leave • New parent stipend for employees with 1+ year of service • Annual professional development stipend • Personal career coach through Maven for Mavens • 401(k) matching for US-based employees, with immediate vesting