Director, Pharma Media

🕒 August 26

🇺🇸 United States – Remote

💵 $100.6k - $147.5k / year

⏰ Full Time

🔴 Lead

👔 Director

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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MERGE

WebsiteLinkedInAll Job Openings

501 - 1000 employees

📣 Marketing

🏥 Healthcare

Marketing • Technology • Healthcare

MERGE is a company that merges storytelling and technology to promote health, wealth, and happiness across the globe. By combining creative strategies, technology innovation, and performance marketing, MERGE creates emotional connections and leverages technology to drive sustainable growth. The company works with clients in various sectors, including healthcare, financial technology, and consumer services. Known for their long-lasting partnerships, MERGE utilizes a diverse talent pool to deliver creative, technological, and data-driven solutions to achieve tangible results for their clients.

📋 Description

• Lead day-to-day media strategy development and client relationships for pharmaceutical accounts, focusing on HCP audiences and integrated HCP/DTC programs • Translate client business objectives into audience strategies, channel recommendations, activation priorities, and optimization plans across HCP and DTC segments • Collaborate with Applied Intelligence, Discoverability, Programmatic, and Social teams to deliver integrated media solutions • Bring data insights into media planning • Monitor active program performance and guide actionable optimizations aligned with client objectives • Identify organic growth opportunities through MERGE offerings, including HCP + DTC Performance Link, HCP/DTC Maestro, and Decision-Back consulting • Support new business pitches • Guide and mentor junior team members • Stay current on pharma marketing shifts, HCP behaviors, AI, privacy, and emerging channels • Elevate the strategic quality, rigor, and effectiveness of pharma media work

🎯 Requirements

• 7+ years of media experience, including meaningful depth in pharma marketing and HCP strategy • Practical understanding of patient-level data, MMM, attribution, and experimentation • Ability to understand data findings and apply them to strategic decisions • Strong collaboration with analytics, measurement, and channel specialists • Ability to turn complex media and measurement concepts into simple, actionable recommendations • U.S. work authorization that does not now or in the future require visa sponsorship • Oncology experience, especially across integrated HCP and DTC programs, is highly desired • Earlier hands-on execution experience in programmatic, paid search, SEO/GEO, or paid social is a plus but not required

🏖️ Benefits

• Medical insurance • Dental insurance • Vision insurance • Life insurance • 401K • Lifestyle Spending Account • Employer Paid Life & Disability Insurance • Flexible Time off & Holidays • Other benefits and rewards