Growth Marketing Manager

🕒 August 21

⛰️ Colorado, Oregon, +2 more states – Remote

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💵 $85k - $95k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Growth Marketing

👻 Ghost score 1%

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Logo of Mile6

Mile6

11 - 50 employees

Founded 1996

💼 Consulting

🏥 Healthcare

🏭 Manufacturing

Consulting • Healthcare • Manufacturing

Mile6 is a digital product agency that designs, develops, and grows websites, apps, and software for organizations. They focus on user-centered product strategy, UX/UI design, engineering, technical audits, ADA compliance remediation, ongoing support, and growth services, and they work with clients across associations, healthcare, manufacturing, and consumer-facing industries to deliver iterative, scalable digital solutions.

📋 Description

• Develop, execute, and optimize paid search strategies that generate qualified leads and support measurable business growth • Own paid search campaigns from planning through reporting, including account structure, keyword research, audience targeting, ad creation, bidding, budgeting, testing, and ongoing optimization • Manage advertising budgets responsibly, monitor pacing, and improve return on ad spend and cost per qualified lead • Build performance reports connecting campaign activity to leads, pipeline, revenue, and client goals • Diagnose campaign performance issues and identify opportunities across targeting, messaging, landing pages, offers, and conversion paths • Develop and execute SEO strategies that improve organic visibility, qualified traffic, and conversions • Conduct keyword, competitor, technical, and content-gap research • Partner with writers, designers, developers, and subject matter experts to plan and produce search-informed content • Write, edit, and optimize marketing content, including landing pages, articles, campaign messaging, headlines, calls to action, and lead-generation assets • Create and manage an editorial calendar • Develop a conversion-rate optimization practice across Mile6 and client engagements • Plan and run A/B tests for landing-page copy, headlines, calls to action, forms, offers, page structures, and other conversion elements • Form testing hypotheses, define success metrics, document results, and turn findings into improvements • Collaborate with design and development teams to create and improve landing pages and digital conversion experiences • Ensure analytics, advertising pixels, conversion events, and campaign tracking are implemented accurately • Use quantitative and qualitative data to understand visitor behavior and identify friction throughout the lead journey • Work directly with clients to understand their businesses, audiences, sales processes, goals, and qualified-lead definitions • Communicate proactively with clients about performance, insights, recommendations, risks, and next steps • Collaborate with Growth, Strategy, Product, Design, and Development teams • Support new-business opportunities through marketing audits, proposals, estimates, presentations, and strategic recommendations • Improve internal marketing processes, templates, documentation, reporting, and quality standards • Stay current on search platforms, SEO, analytics, privacy expectations, AI-assisted marketing, and conversion optimization • Use AI tools thoughtfully for research, analysis, content development, experimentation, and campaign operations while maintaining accuracy, originality, and human judgment

🎯 Requirements

• 3+ years of experience in digital marketing, growth marketing, performance marketing, or a related role • Advanced, hands-on expertise managing paid search campaigns, particularly through Google Ads and Social Media • Demonstrated success improving qualified lead volume, cost per acquisition, conversion rates, and return on advertising investment • Strong understanding of keyword strategy, campaign architecture, bidding, budgets, audiences, ad testing, attribution, and conversion tracking • Strong working knowledge of SEO, including content strategy, on-page optimization, keyword research, search intent, internal linking, and foundational technical SEO • Experience developing and optimizing content that supports both search visibility and business goals • Excellent copywriting and editing skills, with particular strength in concise, persuasive headlines, advertisements, landing pages, and calls to action • Experience with landing-page optimization, conversion-rate optimization, or structured marketing experimentation • Ability to turn data and user behavior into clear hypotheses, recommendations, and priorities • Familiarity with analytics, tag management, search reporting, heat-mapping, session-recording, or A/B testing platforms • Ability to explain marketing performance clearly to clients and teammates with different levels of technical knowledge • Strong organizational skills and the ability to manage multiple campaigns, clients, and priorities • A collaborative, low-ego approach to working with strategists, designers, developers, sales professionals, and client stakeholders • Curiosity, initiative, and a willingness to question assumptions and continually improve how work gets done • Agency experience is strongly preferred • Experience marketing B2B services, SaaS products, digital products, or complex buying journeys • Experience with Microsoft Advertising, LinkedIn Ads, paid social, or other performance channels • Familiarity with Google Analytics 4, Google Tag Manager, Google Search Console, Data Studio, and call-tracking platforms • Experience with marketing automation, CRM systems, lead scoring, or revenue attribution • Working knowledge of HTML, content management systems, and landing-page builders • Experience using VWO, Optimizely, Convert, Hotjar, or Lucky Orange • Relevant Google Ads, Google Analytics, SEO, or conversion optimization certifications

🏖️ Benefits

• Remote-friendly work culture • Unlimited paid time off and flexible schedules • Health, dental, and vision insurance • Disability and life insurance • 401(k) • Paid holidays • Professional development support • Regular company-paid functions • A collaborative environment that fosters learning, experimentation, and professional growth

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