Lifecycle & CRM Marketing Manager

🕒 July 14

🌽 Illinois, Maine, +1 more states – Remote

🌽 Illinois – Remote 🦞 Maine – Remote 🍂 Massachusetts – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🏆 Customer Success

👻 Ghost score 20%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Mixam

WebsiteLinkedInAll Job Openings

51 - 200 employees

📣 Marketing

🏭 Manufacturing

💼 Consulting

Marketing • Manufacturing • Consulting

Mixam is a leading online printing platform that offers a wide range of customizable print products for a global audience. With a focus on making printing easy, accessible, and affordable, Mixam provides competitive pricing, top-quality materials, and professional customer service. By combining digital and offset printing technologies with expert knowledge, the company delivers exceptional print solutions, including books, booklets, catalogs, marketing materials, and more. Mixam's services are designed to cater to various printing needs, allowing for both bulk and print-on-demand orders.

📋 Description

• Build and own Mixam’s lifecycle and customer retention engine across email, SMS, loyalty programs, strategic segmentation, testing, and HubSpot CRM tooling • Identify customer risk and opportunity, design interventions, measure impact, and continuously improve customer journeys • Own Mixam’s email program end-to-end across lifecycle strategy, campaign planning, flows, segmentation, copy, QA, deployment, testing, reporting, and optimization • Own lifecycle activation and optimization of Mixam Rewards, including onboarding, points education, redemption activation, tier progression, loyalty-triggered journeys, and lapsed-member reactivation • Own lifecycle segmentation and customer journey strategy across markets • Launch and manage SMS, including consent capture, segmentation, channel governance, use cases, testing, and reporting • Partner with Data to define retention metrics and turn customer insights into automations and revenue-driving tests • Build, run, and report on an A/B testing roadmap across messaging, offers, flows, and creative assets • Partner with Marketing, Data, Pricing, Product, Customer Operations, and Design • Use analytics, automation, and AI-enabled tools to improve insight, testing velocity, and workflow efficiency • Assess Mixam’s lifecycle technology stack and recommend the long-term operating model across Klaviyo, HubSpot, SMS, data, consent, automation, reporting, and integrations

🎯 Requirements

• Must move comfortably between strategy and execution • Demonstrable lifecycle, CRM, retention, or e-commerce marketing experience • Deep, hands-on Klaviyo experience, including flows, segmentation, campaigns, QA, testing, reporting, and deliverability • Strong analytical judgment and experience executing and reporting on A/B testing methodologies • Ability to interpret cohort behavior, form clear hypotheses, and translate test results into optimized customer journeys • Experience independently building processes and operating models from scratch • Proven experience independently owning lifecycle or retention strategy, not just producing email campaigns • Demonstrable experience owning or scaling loyalty, rewards, membership, or tiered customer programs • Responsible use of analytics, automation, and AI-enabled tools • Strong copy and messaging instincts; ability to create clear, persuasive, action-driven copy • Ability to work across email, SMS, loyalty programs, segmentation, testing, and CRM tooling

🏖️ Benefits

• 20 days PTO, raising with tenure • 401k contributions • Medical, Dental, Vision, and Life insurance options and contributions • Hybrid working • Office snacks • Apple equipment