Director, Field Marketing – Americas

🕒 August 4

🌲 Oregon, Texas – Remote

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💵 $193k - $241k / year

⏰ Full Time

🔴 Lead

🎡 Marketing

🦅 H1B Visa Sponsor

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👻 Ghost score 40%

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Logo of New Relic

New Relic

1001 - 5000 employees

Founded 2008

🏢 Enterprise

☁️ SaaS

🔒 Cybersecurity

Enterprise • SaaS • Cybersecurity

New Relic is a comprehensive monitoring and observability platform designed to help organizations understand and optimize the performance of their applications and infrastructure. It provides a range of tools for application performance monitoring (APM), infrastructure monitoring, and data insights, enabling users to track performance metrics, detect anomalies, and enhance user experience across various technology stacks. With features like AI monitoring, mobile app monitoring, and vulnerability management, New Relic empowers businesses to improve operational efficiency and maintain system robustness.

📋 Description

• Lead Field Marketing for the Americas and shape and execute the regional marketing strategy • Report to the VP Global Field Marketing • Lead a geographically dispersed team of field marketing managers • Provide professional development, skills-based training, and GTM enablement • Develop a comprehensive understanding of products, market position, personas, competition, and market trends • Partner with sales, operations, SDR, product marketing, digital marketing, brand, and regional sales leadership teams • Coordinate quarterly regional plans and collaborate with EMEA and APJ marketing counterparts on global initiatives • Set objectives and KPIs, present in regional meetings, and oversee end-to-end program management • Generate demand and pipeline through US-based marketing teams and local partners • Optimize field channel mix, evaluate program success, and manage budgets • Serve as the main marketing contact and enablement partner for the Americas sales team • Align with local sales leaders to achieve lead and pipeline targets by segment and geography • Plan and execute industry tradeshows, executive conferences, New Relic-owned events, partner events, regional demand generation and ABM programs, and customer-focused content

🎯 Requirements

• Proven track record driving pipeline and demand generation across owned field events, third-party conferences, executive engagement programs, partner marketing, customer marketing, and account-based marketing • Rich experience managing field marketing teams in B2B enterprise SaaS, account-based marketing, and solution-led selling • Good understanding of Salesforce CRM and Marketo Marketing Automation platforms • In-depth experience working across multiple sales teams in the Americas • Data-driven experience collecting, analyzing, and sharing program data for pipeline planning • Strong experience with field marketing, demand generation, and operations/analytics within B2B Enterprise SaaS • Demonstrated second-line leadership experience and experience navigating dotted-line relationships • Proven experience partnering directly with executive sales leadership • Experience with Salesforce CRM and Marketo Marketing Automation platforms • Experience creating and running ABM campaigns and executive engagement programs for enterprise and strategic segments • Ability to travel across the region • Visa sponsorship is not available • All persons hired must verify identity and eligibility to work and complete employment eligibility verification • Criminal background check required to join New Relic

🏖️ Benefits

• Corporate bonus plan • Healthcare benefits • Dental benefits • Vision benefits • Parental leave and planning • Mental health benefits • 401(k) plan and match • Flex time-off • 11 paid holidays • Volunteer time-off • Other competitive benefits • Flexible workforce model, including fully office-based, fully remote, or hybrid workplaces

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