Director, Field Marketing Strategy

🔥 0 minutes ago

🇨🇦 Canada – Remote

⏰ Full Time

🔴 Lead

🎡 Marketing

👻 Ghost score 10%

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Logo of OpenText

OpenText

10,000+ employees

Founded 1991

🏢 Enterprise

☁️ SaaS

🤝 B2B

💰 $1G Post IPO debt on 2022-12

Enterprise • SaaS • B2B

OpenText is a Canadian enterprise software company that provides enterprise information management solutions and cloud-based services. It offers products for enterprise content management, document and records management, information governance, collaboration, and related IT/cloud operations, serving business customers with both on-premises and SaaS delivery models. The company's public materials emphasize enterprise-focused careers, cloud and IT operations, client success, and professional services.

📋 Description

• Create a blueprint for local Field Marketers to develop relevant marketing plans and tactics that drive and progress pipeline toward revenue goals • Serve as the Field Marketing point of contact for Product Category Sales leaders, Product/Industry Marketing, and Global Campaigns teams • Translate and align product priorities into a cross-product marketing strategy • Identify and scale best practices to maximize business impact • Guide local marketers in creating marketing plans and selecting tactics to build and progress pipeline • Synthesize and analyze information and data to tailor local recommendations • Work across global teams to simplify information and clarify strategy and approach • Develop recommended tactics, event frameworks, and best-practice guidance • Provide field feedback to global teams so assets and approaches meet local needs • Establish a global go-to-market approach executed across 3 geographies and 16 markets • Practice continuous improvement by adapting and evolving approaches • Coach local marketers to adopt best practices and identify gaps • Connect global teams, champion Field Marketing needs, and advocate for solutions

🎯 Requirements

• Strategic marketing expertise matched with local marketing knowledge • Deep understanding of GTM structure and ability to work in a matrix by leading through influence • Excellent data analysis skills to build blueprints that leverage strengths and address gaps • Growth mindset and coaching approach to help local marketers understand and adapt to change • Bias for action and ability to identify quick wins balanced with plans for longer-term needs • 15+ years of Field Marketing experience in a complex, matrixed tech organization • Excellent communication and problem-solving skills • Alignment to OpenText values

🏖️ Benefits

• Thoughtfully designed benefits package supporting physical, emotional, and financial wellbeing • Variable and commission compensation opportunities for eligible roles • Vacation entitlement • Paid time off • Reasonable accommodation due to disability during the application or recruiting process

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