Marketing Operations Manager

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Optro

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2014

☁️ SaaS

📋 Compliance

🤖 Artificial Intelligence

SaaS • Compliance • Artificial Intelligence

Optro is an enterprise software company (formerly AuditBoard) that provides an AI-powered Governance, Risk, and Compliance (GRC) platform for large organizations. Its cloud-based system connects audits, controls, risk assessments, third-party risk, and compliance frameworks into a unified operational model that continuously monitors evidence, surfaces control failures, and automates assurance workflows. Optro targets enterprises and regulated organizations seeking to scale risk programs, improve visibility and compliance, and leverage domain-trained AI to move from reactive oversight to proactive risk management.

📋 Description

• Serve as the hands-on technical owner of the marketing technology stack, including Marketo and surrounding tools • Configure, maintain, optimise, evaluate, and recommend marketing technology tools • Own lead lifecycle, scoring, nurture architecture, and operational campaigns • Diagnose and resolve sync failures, routing errors, field mapping, and platform integration issues • Maintain email segmentation, personalisation, dynamic content, deliverability, and send governance • Own UTM tracking standards, campaign and channel taxonomy, attribution tooling, and reporting data quality • Maintain data integrity through hygiene, deduplication, normalisation, enrichment, and purging • Establish operational standards and keep process and systems documentation current • Partner with Demand Gen, Events, and Sales to translate goals into system execution and prioritise intake • Direct the external execution agency and mentor the team as it grows • Drive AI-powered automation for scoring, segmentation, QA, and repetitive tasks with governance

🎯 Requirements

• 5+ years of experience in marketing operations, ideally in B2B SaaS • Marketo Certified Expert (Adobe Certified Expert — Marketo Engage), or equivalent demonstrated hands-on experience • Deep hands-on Marketo experience • Strong functional fluency in Salesforce, including its data model and Marketo synchronization • Experience owning and materially improving a production lead lifecycle and scoring model • Experience implementing and maintaining tracking and attribution infrastructure • Strong email operations background, including segmentation, personalisation, nurture builds, deliverability, and sender reputation • Track record of working independently as the sole or senior technical owner of a marketing automation instance • Familiarity with GDPR/CCPA is nice to have • Experience directing an agency and mentoring a team is nice to have • Familiarity with webinar, ABM, enrichment, and modular email build platforms is nice to have • Travel requirements under 10%, once or twice a year • Background check required

🏖️ Benefits

• CA$102K–CA$140K compensation range • Bonus program • $200/mo (USD) LYBL benefit for anything that enhances your life • Comprehensive employee health and life insurance coverage • Statutory vacation • Flexible vacation • Time off for your birthday • Time off for volunteering • Employee resource groups • Opportunities for team and company-wide get-togethers • Career opportunity at a fast-growing SaaS company in North America and EMEA